If I was starting my solicitor’s practice in 2023 I would make it my business to learn about making videos.
It would make not one jot of difference whether I used my mobile phone or an iPad (or similar device) or a relatively inexpensive vlogging camera or a top end camera.
I would make it my business to learn the skills of making and editing videos with a particular focus: on the problems of those I seek to serve.
I would distribute those value filled, well researched, useful videos on sites like YouTube, Facebook, Instagram, and TikTok.
That is all I would need to do to build my business.
If you want to learn how I actually did it you will find the strategy set out in my book strikingly similar to what I set out above.