A commenter left a comment on a TikTok video I posted: “You need a catchy catchphrase if you want to make it online”. No you don’t. Not if your idea of making it online is to show up with monotonous regularity with something useful for the audience you seek to serve. Because you want to… Continue reading “You need a catchphrase”-No, you don’t
Category: Online Marketing
Accused of seeking to gain more followers
I was contacted by a guy last week who wanted to have a chat with me about a video I published online. I told him I wasn’t a great man for the chats, that if he wanted to chat he would have to arrange a consultation with me. A paid consultation, obviously, because I am… Continue reading Accused of seeking to gain more followers
My first radio interview
I did my first radio interview this week on LMFM radio. I have had a few requests in the past from various radio stations around the country but have never bothered with it. In this case, however, the producer of the show had come across me on YouTube and was fascinated with the video I… Continue reading My first radio interview
Blocking anonymous critics hiding behind fake names
I will admit it openly: I have never been a great one to take criticism. I could be rightfully accused of being thin-skinned. I hold my hands up in that regard. My active use of social media in the last 10 years or so to build my brand and business has led to a greater… Continue reading Blocking anonymous critics hiding behind fake names
A short, vertical video experiment on YouTube
I published a short, vertical video on YouTube yesterday evening at around 9 pm. It was only about 50 seconds long and it was simply me baking sourdough bread at the weekend. There were no words, no speaking but I got a nice piece of music from the free YouTube music library. All the music… Continue reading A short, vertical video experiment on YouTube
An endless supply of valuable content for your business
The Remarkable Content Toolkit is a free report by a guy from the UK, Ian Brodie, who I have followed for a long time online. His opinion about marketing online, lead generation, business development, content marketing etc. is one of the few opinions I pay any heed to. Brodie knows his stuff, without a shadow… Continue reading An endless supply of valuable content for your business
Building a following-a powerful tool to build a brand or small business
Building some type of following is a tremendously effective way to build a brand or small business. Nowadays the most obvious, most easily accessible places to build a following are on the social media websites. Sites like Facebook, Instagram, YouTube, TikTok, Twitter offers the opportunity. It is up to the individual to figure out the… Continue reading Building a following-a powerful tool to build a brand or small business
Why I am going to start using B-roll in my videos in 2023
I have been looking into the use of B-roll in the creation of videos in the last few weeks. Because I intend incorporating B-roll in my videos in 2023. B-roll has a number of advantages for the type of video I make, which could be described as “talking head” videos. B-roll will allow me to… Continue reading Why I am going to start using B-roll in my videos in 2023
Are you a solicitor or an influencer?
Last week I received an email from YouTube. It was an end of year email telling me how well my YouTube channel had performed in 2022. The data was good, a significant year of improvement for my channel which has been on the go since 2011. I shared a graphic on a few social media… Continue reading Are you a solicitor or an influencer?
Changing the theme on my 2 biggest WordPress sites
There are a few days remaining in my annual leave and I still have a few little tasks I need to tackle. The most important one is to change the theme on my two biggest, most trafficked websites, BusinessAndLegal.ie and EmploymentRightsIreland.com. Both websites are of crucial importance in my business and generate an enormous number… Continue reading Changing the theme on my 2 biggest WordPress sites