I have been looking into the use of B-roll in the creation of videos in the last few weeks.
Because I intend incorporating B-roll in my videos in 2023.
B-roll has a number of advantages for the type of video I make, which could be described as “talking head” videos.
B-roll will allow me to use more scripts, or blog posts which I have created, without worrying about trying to remember the script or use an autocue.
The use of B-roll will also reduce danger of boring videos which appear similar or identical if it is simply me delivering the material straight to camera.
B-roll will allow me to introduce a bit more interest and variety into my videos, while still delivering useful material on whatever topic I am covering.
They will also allow me use footage I will have shot with my drone and Go Pro cameras.
It should be a win-win for both me and the viewer with better quality videos.
And help grow my YouTube channel, generate more leads and clients. What’s not to like?
If you want to grow your service-based business online you might be interested in the strategy I have used for 10 years or so. That strategy is based on content marketing and is set out in this book.