A commenter left a comment on a TikTok video I posted: “You need a catchy catchphrase if you want to make it online”.
No you don’t.
Not if your idea of making it online is to show up with monotonous regularity with something useful for the audience you seek to serve.
Because you want to build a reputation for being someone you can turn to and trust in your area of expertise.
Catch phrases are nice, but it is far more important to show up with something useful for the people you seek to serve.
Then you will “make it online”. And offline.