Building some type of following is a tremendously effective way to build a brand or small business.
Nowadays the most obvious, most easily accessible places to build a following are on the social media websites. Sites like Facebook, Instagram, YouTube, TikTok, Twitter offers the opportunity.
It is up to the individual to figure out the best way to build a tribe of fans.
I have noticed, by way of example, a significant interest in the fact that I bought a drone and the few drone videos I have posted online. So much so that commenters are suggesting videos for me to make and places to go to get great drone video footage.
For these reasons I would imagine it would be relatively easy to quickly build a band of followers in this market and build a brand and a business.
The drone business is not my business, of course. But the point I make is the same. No matter what business you are in there is a way to build a following.
You just need to find it and do the work.