I am a strong advocate for email marketing as an effective way of marketing a small business. But I am dismayed by what I see passing for “email marketing” from a huge number of small businesses. The flagrant breach of the law in relation to adding email addresses to data bases, refusing or neglecting to… Continue reading Email marketing revisited
Category: Online Marketing
Twitter experiment-tweet threads
I am going to try an experiment for one week, or thereabouts, on Twitter. In addition to the usual stuff that I post I am going to go to the trouble of creating a Twitter thread every day and observe what happens, if anything. Twitter is the one social media platform that I have not… Continue reading Twitter experiment-tweet threads
If I was starting my solicitor’s practice now
If I was starting my solicitor’s practice now, how would I get clients? This might sound arrogant, but the answer is simple: make short form videos and publish them on TikTok, Instagram, Twitter, Facebook, Snapchat, LinkedIn, and YouTube. The videos would initially be one minute or less and would be made in the vertical aspect… Continue reading If I was starting my solicitor’s practice now
One disadvantage of an active content marketing strategy
One of the consequences of generating a large quantity of leads from online/digital marketing, especially on social media sites, is the proportion of such leads which are of dubious or low quality. To put it plainly, a good number of persons who are looking for free legal advice. And who assume that as you give… Continue reading One disadvantage of an active content marketing strategy
I have a vast inventory of video content and my biggest job now is distribution
As we near the end of 2022 I have begun to realise that I have an enormous amount of video content as part of my business marketing efforts. My biggest job nowadays is not so much making new videos, although I do that every week anyway, but distributing what I have in an efficient way… Continue reading I have a vast inventory of video content and my biggest job now is distribution
Why I publish videos which should hurt my YouTube channel and displease the algorithm
“Keep making the YouTube videos, even the ones about baking the bread”, said a client to me on Friday as he left the office. Yesterday, I watched a video by a guy on YouTube about why he was deleting his viral video which obtained over 18 million views. He rationally explained why he was doing… Continue reading Why I publish videos which should hurt my YouTube channel and displease the algorithm
The useful functionality of Twitter
I have a love/hate relationship with Twitter. I blow hot and cold about the social medial platform. But when there is a story in which I have a particular interest in-for example in the courts-I know I can see what certain individuals have to say by checking their tweets, and often those individuals will actually… Continue reading The useful functionality of Twitter
The power of video in building connection and client growth
I have written previously about the power of video to help with personal brand development and lead/client generation for my solicitor’s practice. But I am regularly reminded of how formidable that power really is. Often when I meet people for consultations or to give them advice, they say openly that they watch all my videos… Continue reading The power of video in building connection and client growth
100,000 hours of viewing time on my YouTube channel
YouTube let me know this week that I had achieved the milestone of 100,000 hours of viewing time on my YouTube channel. This gives me a great deal of satisfaction and I pay no heed to the fact that my channel is on the go for over 10 years now. Or the fact that I… Continue reading 100,000 hours of viewing time on my YouTube channel
Building a following
Building a following will be a critical part of the success of your information product. Your following can be online or offline, but the likelihood is it will be online. Regardless of whether you would prefer an online or offline audience you cannot ignore the reality of small business and life nowadays. You will need… Continue reading Building a following