If I was starting my solicitor’s practice now, how would I get clients?
This might sound arrogant, but the answer is simple: make short form videos and publish them on TikTok, Instagram, Twitter, Facebook, Snapchat, LinkedIn, and YouTube.
The videos would initially be one minute or less and would be made in the vertical aspect ratio which will have them presented and viewable seamlessly in those social media sites.
Secondly, I would watch a few YouTube videos and teach myself how to edit videos. Then I would buy a video editing programme for my Mac or PC and edit, resize, repurpose the videos as needed.
Thirdly, I would start my own website/blog. To do this I would head over to YouTube and learn how to build my own website/blog using the WordPress publishing platform.
Fourthly, I would write blog posts which would be useful to my target audience, the pool from which I will draw the clients.
Fifthly, I would just rinse and repeat.
This strategy is only a slight variation on the one I have employed for the last ten years, and which is set out in the book “The Art of Marketing Your Services Business Online: How to Get New Clients With a Proven, Inexpensive 5 Part Digital Marketing Strategy”