Digital Marketing – Page 9

A short, vertical video experiment on YouTube

I published a short, vertical video on YouTube yesterday evening at around 9 pm. It was only about 50 seconds long and it was simply me baking sourdough bread at the weekend. There were no words, no speaking but I got a nice piece of music from the free YouTube music library. All the music… Continue reading A short, vertical video experiment on YouTube

The remarkable ability of random things to create connection

I published a video on my YouTube channel a few days ago about writing with a fountain pen. It is a video which I debated internally whether to publish at all or not. But I have been experimenting lately with the type of content I publish on YouTube and am looking to broaden my subject… Continue reading The remarkable ability of random things to create connection

20,000 YouTube subscribers-I have reached a milestone

I reached a milestone yesterday when I noticed I had reached 20,000 subscribers to my YouTube channel. It is hard to believe given I am a one man band and have made all the videos myself since the first in 2010 or 2011. Over the last year or so it became apparent, however, that the… Continue reading 20,000 YouTube subscribers-I have reached a milestone

Why I am going to start using B-roll in my videos in 2023

I have been looking into the use of B-roll in the creation of videos in the last few weeks. Because I intend incorporating B-roll in my videos in 2023. B-roll has a number of advantages for the type of video I make, which could be described as “talking head” videos. B-roll will allow me to… Continue reading Why I am going to start using B-roll in my videos in 2023

Crashing my drone and recognising the story opportunity

I wrote a few short weeks ago about buying a drone. I then published a video on my YouTube channel covering the same topic. But no sooner had I hit the publish button when I crashed and lost the drone in the River Boyne. I wrote about this yesterday on this blog. I was tremendously… Continue reading Crashing my drone and recognising the story opportunity

The best way to learn stuff? Persevere

I wrote yesterday about my intention to change the WordPress themes on my two biggest, most important websites. It was a job I had put off for a year or more as I felt it might be a task that could get tricky and would need time and space to deal with problems that came… Continue reading The best way to learn stuff? Persevere

Changing the theme on my 2 biggest WordPress sites

There are a few days remaining in my annual leave and I still have a few little tasks I need to tackle. The most important one is to change the theme on my two biggest, most trafficked websites, BusinessAndLegal.ie and EmploymentRightsIreland.com. Both websites are of crucial importance in my business and generate an enormous number… Continue reading Changing the theme on my 2 biggest WordPress sites

If I was starting my solicitor’s practice now

If I was starting my solicitor’s practice now, how would I get clients? This might sound arrogant, but the answer is simple: make short form videos and publish them on TikTok, Instagram, Twitter, Facebook, Snapchat, LinkedIn, and YouTube. The videos would initially be one minute or less and would be made in the vertical aspect… Continue reading If I was starting my solicitor’s practice now

One disadvantage of an active content marketing strategy

One of the consequences of generating a large quantity of leads from online/digital marketing, especially on social media sites, is the proportion of such leads which are of dubious or low quality. To put it plainly, a good number of persons who are looking for free legal advice. And who assume that as you give… Continue reading One disadvantage of an active content marketing strategy