Category: Digital Marketing

Online marketing is easier now than when I started in 2009

When I first started marketing my business online in 2009 it was harder than it is now. Back then the big beast was Google because Google dominated search with the two biggest search engines: Google and YouTube. A lot has changed over the subsequent decade or so and it is easier now to build a… Continue reading Online marketing is easier now than when I started in 2009

Selling solutions (not problems or bad news) makes you invaluable

When you build your profile online and build up even a moderate number of followers you will invariably attract the scammers. Thse individuals will copy your profile and pass themselves off as me and try to sell my followers all types of nefarious, bogus money-making schemes-for example bitcoin. I had this problem for a long… Continue reading Selling solutions (not problems or bad news) makes you invaluable

2 easy ways to build your brand and service based business for free

I was starting a business now, especially a service-based business, I would have a wide range of free tools at my disposal to build my brand and business. Firstly, I could start a YouTube channel by making simple, helpful, easy to create videos on my smartphone. This is a completely free method and with a… Continue reading 2 easy ways to build your brand and service based business for free

Obsessing over certain marketing metrics-a mistake to avoid

It would be easy, and a mistake, to be overly concerned and obsessed with certain marketing metrics-for example, viewing figures and subscribers on my YouTube channel. I have found lately that I spend an unhealthy amount of time checking numbers and comments. I need to fight against this urge and developing habit. Some of the… Continue reading Obsessing over certain marketing metrics-a mistake to avoid

Podcasting versus blogging-which should you choose in 2024?

I saw a short video yesterday by Neil Patel, a man whose expertise in online marketing is not surpassed by many. He has been a strong advocate and champion of content marketing and blogging for years. But in the video yesterday he was advising that you should now start a podcast as opposed to a… Continue reading Podcasting versus blogging-which should you choose in 2024?

The principle of small improvements and creating momentum

I have spent some time over the Christmas break learning more about editing videos. And it has been time well spent because I have picked up a couple of little things which will improve the quality of my videos and the amount of time a viewer will spend watching them. This is key for the… Continue reading The principle of small improvements and creating momentum

Getting dragged down by asinine, uninformed comments

I publish a large amount of video content on various social media channels. Video marketing plays a central role in the marketing of my business and my own brand (being a sole trader/sole practitioner). Much of my content generates a great deal of comment, which is great as I want my stuff to generate engagement… Continue reading Getting dragged down by asinine, uninformed comments

TikTok reply videos-a sneaking suspicion

I have a sneaking suspicion that reply videos on TikTok perform better than any other type of video you might upload. A TikTok reply video is simply a short video replying to some comment on a previous video on your page. My rough, unscientific data and observation leads me to believe that TikTok treats these… Continue reading TikTok reply videos-a sneaking suspicion