Category: Digital Marketing

Your own publishing company to enhance your business

“Do you not run out of topics to make videos about?” That was the question one of my employees asked me a few years ago when she discovered I had a YouTube channel. You could pose the same question in relation to my websites/blogs which cover legal and business topics. The answer is “no”, you… Continue reading Your own publishing company to enhance your business

Why I publish videos which should hurt my YouTube channel and displease the algorithm

“Keep making the YouTube videos, even the ones about baking the bread”, said a client to me on Friday as he left the office. Yesterday, I watched a video by a guy on YouTube about why he was deleting his viral video which obtained over 18 million views. He rationally explained why he was doing… Continue reading Why I publish videos which should hurt my YouTube channel and displease the algorithm

I uploaded a video to TikTok yesterday morning and 24 hours later it has had 29,600 views 

I uploaded a video to TikTok yesterday morning and 24 hours later it has had 29,600 views, 1,421 likes, 221 comments, and 182 shares. By any metric that is an excellent return on the piece of content. It is a video about a judge threatening to jail a father over his failure to pay child… Continue reading I uploaded a video to TikTok yesterday morning and 24 hours later it has had 29,600 views 

The useful functionality of Twitter

I have a love/hate relationship with Twitter. I blow hot and cold about the social medial platform. But when there is a story in which I have a particular interest in-for example in the courts-I know I can see what certain individuals have to say by checking their tweets, and often those individuals will actually… Continue reading The useful functionality of Twitter

The power of video in building connection and client growth

I have written previously about the power of video to help with personal brand development and lead/client generation for my solicitor’s practice. But I am regularly reminded of how formidable that power really is. Often when I meet people for consultations or to give them advice, they say openly that they watch all my videos… Continue reading The power of video in building connection and client growth

Client acquisition by slurping smoothies

I got a new client last week through posting photos of myself slurping smoothies on Instagram. The client came across me on the Instagram page of a local coffee shop, Nomad. I have been known to post photos on Instagram of the various smoothies I have tasted from the coffee shop across the road. It… Continue reading Client acquisition by slurping smoothies

Building a following

Building a following will be a critical part of the success of your information product. Your following can be online or offline, but the likelihood is it will be online. Regardless of whether you would prefer an online or offline audience you cannot ignore the reality of small business and life nowadays. You will need… Continue reading Building a following

The biggest disadvantage of successful online marketing 

There are not many disadvantages of having an active online marketing presence. But there are one or two. The greatest one is probably the number of queries and requests I receive from a mixture of tyre kickers, hopeless cases, and those harbouring and nourishing deeply held grievances for inordinate periods of time. Don’t get me… Continue reading The biggest disadvantage of successful online marketing 

One minute videos-a valuable tool in any small business marketing arsenal

I am constantly trying to make my marketing efforts more efficient. And by more efficient I mean a greater return from the time spent on any particular activity. I have recently discovered, by some simple experimentation, that resizing my one-minute vertical videos, originally made primarily for TikTok and Instagram Reels, to square videos has tremendous… Continue reading One minute videos-a valuable tool in any small business marketing arsenal