My podcast, The Irish Law and Small Business Podcast, is growing nicely and deserves more attention and effort than I have given it to date. Originally, the idea was to simply strip out the audio files from my videos and use those files for the podcast. I have used nothing else. Yet they are being… Continue reading My podcast is growing nicely and deserves more care and attention
Category: Digital Marketing
Bike vlog and a weekly video show?
I went for my daily cycle last Saturday and intended it would be a longer one than usual, given the fact that I had more time at the weekend. I went to Kinnegad, and from there into Edenderry and home from there. But I did a bike vlog experiment, which you can take a look… Continue reading Bike vlog and a weekly video show?
Which (if any) social media sites are effective for your business?
There is a lot to be said for any small business owner concentrating on the social media platform(s) that are right for their business. This will depend on three factors: An enormous amount of time can be spent flogging a dead horse in this regard. But finding the right channel is a valuable use of… Continue reading Which (if any) social media sites are effective for your business?
A radically different Twitter strategy
I am going to embark upon a radically different Twitter strategy from today. It is an experiment to see what the outcome will be based on posting on Twitter without links in the first Tweet. In other words, I will post a text-based Tweet with no external link or a thread-long or short-with any link… Continue reading A radically different Twitter strategy
Twitter reach
I have notice lately that the reach of my Tweets on Twitter seems to have reduced significantly. I read an updated e-book on the topic yesterday and my observation was confirmed by the author of the book who states that Tweets with external links have been hit hard with recent changes in the Twitter algorithm.… Continue reading Twitter reach
Daily writing and my email lists-how to integrate
I still have not figured out the best way to integrate my desire to write every day with my overall marketing and brand building goals. One of the difficulties is the contradiction between writing every day on this blog, which I have done for well over a year now, and my failure to write to… Continue reading Daily writing and my email lists-how to integrate
One piece of content
It takes me, on average, 5 minutes to make a video. The video will be about some legal principle, case, or issue. Or it might be some observation I can offer about starting or running a business. Or it might even be on some political topic such as the criminal Donald J. Trump. Anyway, that… Continue reading One piece of content
The European Union’s Digital Services Act (DSA)-an important piece of legislation?
Karlin Lillington, in the Irish Times today, is opining that the European Union’s Digital Services Act (DSA) came into effect last week and is one of the most important pieces of legislation you “never heard of”. I have a strong interest in digital services, having built my business on the platforms provided by digital service… Continue reading The European Union’s Digital Services Act (DSA)-an important piece of legislation?
Email or podcast?
I am constantly mulling over and thinking about the areas of marketing in which I should concentrate my time and attention. I am trying to develop my podcast, the Irish law and small business podcast, and intend giving it more serious attention in the future. But I have neglected my email marketing and feel bad… Continue reading Email or podcast?
Being misunderstood is still worthwhile
It’s only when you put something into the world expressing an opinion or making an argument that you realise how others can misunderstand what you are saying. Often this misunderstanding is born out of a particular view of the world or section of society and a rush to attribute the opposite view to you. Or… Continue reading Being misunderstood is still worthwhile