Digital Marketing – Page 11

One minute videos-a valuable tool in any small business marketing arsenal

I am constantly trying to make my marketing efforts more efficient. And by more efficient I mean a greater return from the time spent on any particular activity. I have recently discovered, by some simple experimentation, that resizing my one-minute vertical videos, originally made primarily for TikTok and Instagram Reels, to square videos has tremendous… Continue reading One minute videos-a valuable tool in any small business marketing arsenal

The problem with Twitter for content marketers

If you are a small business owner, and/or you are a content marketer, you will find using Twitter a frustrating experience. The problem with Twitter from a content marketer’s perspective can be illustrated by the screenshot below. You will see two tweets that I sent. Both were sent 22 hours ago, as you can see… Continue reading The problem with Twitter for content marketers

Too late for content marketing for small service based businesses?

It’s too late. In response to a video of mine on Instagram encouraging small business owners, especially service providers, to embrace the power of content marketing a commenter claimed that it was too late for that now, as all businesses had great content now, or words to that effect. This is not true. Not even… Continue reading Too late for content marketing for small service based businesses?

Vertical video-an easy way for a small business to build a brand

Video is one of the most powerful tools in my business. I have written many times about the value of my YouTube channel and the significant contribution to the growth of my solicitor’s practice. I’m surprised more small business owners don’t avail of this powerful tool. But I recognise one of the difficulties is the… Continue reading Vertical video-an easy way for a small business to build a brand

The manifest unfairness of Google business reviews from random strangers

After an excellent run of 5-star reviews on Google Business I was disappointed to see a 1 star review yesterday. Reviews for any small business are of vital importance. They are an important piece of social proof which will influence others when they are checking your business out. When I looked more closely at the… Continue reading The manifest unfairness of Google business reviews from random strangers

Maximising efficiency in marketing your small business and brand

I’m a great believer in, and fan, of efficiency, especially in respect of the marketing of my business and brand. When you are small, with a limited budget, you must work harder and smarter than bigger competitors. Or else. So, I am always looking for ways to get multiple uses out of a piece of… Continue reading Maximising efficiency in marketing your small business and brand

Sticking to the one thing

One thing you always need to guard against if you come upon a successful way of doing something is complacency. It is easy to drop the tried and tested for something new, for novelty and interest. But the truly successful, I am firmly convinced, maintain an unceasing consistency to doing the one thing that is… Continue reading Sticking to the one thing

Building a valuable online asset such as a YouTube channel

I receive a lot of requests from YouTube commenters to make videos about particular topics. Some of the requests are so precise and specific that it is clear they want me to make a video which is of interest to them and their situation but will probably not have much wider interest. I don’t bother… Continue reading Building a valuable online asset such as a YouTube channel