The temptation if you are trying to generate queries and clients online is to try to appeal to the broadest range of people possible. This is a mistake. You cannot be all things to all people. If you appeal to everyone you appeal to no-one. An underused tactic is not to worry about everyone when… Continue reading An underused tactic to build a tribe
Category: Digital Marketing
If I was starting my solicitor’s practice now
If I was starting my solicitor’s practice in 2023 I would make it my business to learn about making videos. It would make not one jot of difference whether I used my mobile phone or an iPad (or similar device) or a relatively inexpensive vlogging camera or a top end camera. I would make it… Continue reading If I was starting my solicitor’s practice now
Facebook beats Instagram like a rented mule
Over the last few months, I have discovered, and written about, how powerful and influential Facebook remains for anyone trying to promote their business or brand. Facebook is significantly underrated and overlooked because it is not new or recent or perceived as hot. But the fact of the matter is Facebook is still one of… Continue reading Facebook beats Instagram like a rented mule
My copycat Instagram accounts
My Instagram account has been the target of scammers in the last few months. The scammer sets up an account with a home page that looks like mine and contacts Instagram users with offers of a second income or massive profits from cryptocurrency. I get lots of direct messages every day from people contacting me… Continue reading My copycat Instagram accounts
The engagement on this Facebook post (after only 24 hours) is remarkable
I shared a video on Facebook yesterday about Pepper Finance being granted a repossession order in respect of 3 houses from borrowers who were unable to repay all their loans. The video has now (24 hours later) 603 likes, 102 comments, and has been shared by Facebook users 43 times. 24 hours later. This is… Continue reading The engagement on this Facebook post (after only 24 hours) is remarkable
Content distribution-my important daily task
One of the most important tasks I carry out on a daily basis in relation to my solicitor’s practice is what I call “content distribution”. I have made so much content-blog posts and videos-over the last ten years or so that I am never stuck for something to share online and I have a daily… Continue reading Content distribution-my important daily task
Digital landlords and tenants (sharecroppers)
Elon Musk has proved once again, if any proof were needed, the disastrous strategy of relying on other’s platforms to build your brand or business. Whether it is Elon Musk at Twitter or Mark Zuckerberg at Facebook or anyplace else for that matter you are entirely at their mercy and their whim if you decide… Continue reading Digital landlords and tenants (sharecroppers)
Tweet impressions down?
I have always been fascinated by the individuals who spend a great part of their life on Twitter, and who repeatedly, day after day, publish tweets about all manner of things. No matter what is going on in the world, these individuals can usually be relied on for an opinion. Many of the opinions attract… Continue reading Tweet impressions down?
Poor digital marketing advice for small business owners
If you are a small business owner and you are trying to make sense of online or digital marketing, you need to treat what passes for received wisdom on the subject with a degree of scepticism. I have seen, over the last ten years or more, some appallingly bad advice for sole traders, solopreneurs, and… Continue reading Poor digital marketing advice for small business owners
It took me years to build this valuable asset in my business and I don’t even use it
I have an asset in my business, one I have been building for years, and I do not use it. I am in two minds as to whether I should or not and whether I need the hassle of the little bit of extra work involved to utilise the asset or not. It is my… Continue reading It took me years to build this valuable asset in my business and I don’t even use it