Category: Digital Marketing

Content distribution and fishing where the fish are

One of the two tasks I carry out every day as part of my daily work ritual is what I call content distribution. This involves distributing a piece of video content on certain social media sites (TikTok, Instagram, Facebook). I have an enormous stock of video to allow me to distribute something different every day.… Continue reading Content distribution and fishing where the fish are

Effective communications for solicitors and lawyers

I saw one of those promotional tweets on Twitter earlier this week. It was a gentleman announcing the launch of his new book. It got my attention because the new book was about effective communication for lawyers or solicitors and, if memory serves me right and I could be wrong, he was an academic in… Continue reading Effective communications for solicitors and lawyers

The key to successful content marketing-this bird photographer gets it

I started following a guy-Simon d’Entremont- on YouTube recently, whose channel deals with photography and bird photography. The quality of his videos is of such high quality that it did not surprise me to find that he has built a community of 155,000 YouTube subscribers in a relatively short period of time. If you check… Continue reading The key to successful content marketing-this bird photographer gets it

The ability of TikTok, and video, to create connection

I have a decent following on TikTok-over 33,000 followers/fans. I publish my videos on the platform as part of my overall video distribution strategy but do not make anything specifically for TikTok. I do not answer questions, either, as there are far too many. Most people would probably give a lot of money for the… Continue reading The ability of TikTok, and video, to create connection

Missing the social media opportunity

The vast majority of small businesses fail, in my view, to properly exploit the power of social media to promote their business and brand. The simplest, most effective way is to use video. Video can be shared on most social media sites in one way or another. And you can bang out a new video,… Continue reading Missing the social media opportunity

“You need a catchphrase”-No, you don’t

A commenter left a comment on a TikTok video I posted: “You need a catchy catchphrase if you want to make it online”. No you don’t. Not if your idea of making it online is to show up with monotonous regularity with something useful for the audience you seek to serve. Because you want to… Continue reading “You need a catchphrase”-No, you don’t

My most viral video ever (and why it’s not important to my business)

I had my most successful video ever, if you judge success by virality, last week. I published a video about Simeon Burke being convicted in the District Court of a public order offence. Four days later, it has been viewed 68,562 times, has generated 103 comments and 377 likes. This video, even after only 4… Continue reading My most viral video ever (and why it’s not important to my business)