Sticking to the one thing

One thing you always need to guard against if you come upon a successful way of doing something is complacency. It is easy to drop the tried and tested for something new, for novelty and interest.

But the truly successful, I am firmly convinced, maintain an unceasing consistency to doing the one thing that is fundamental to their success.

Jack Nicklaus, perhaps the greatest golfer of all time, observed that he was able to continue playing his game long after others had given up on theirs.

In my business, and the growth of my practice through online marketing, the one thing that I need to maintain is writing blog posts of use to my potential audience and clients.

This one thing has been seminal for it leads to useful blog posts, websites which rank well and attract visitors with problems, and videos for distribution on YouTube, TikTok, Twitter, Facebook, Instagram, LinkedIn, etc.

It is easy and tempting to get distracted with new channels of distribution. Doing the work that matters require commitment and tenacity.

If you cannot identify the one thing in your life or business that makes a difference and nudges you towards your goal, you need to start searching today.

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