The biggest disadvantage of successful online marketing 

There are not many disadvantages of having an active online marketing presence. But there are one or two.

The greatest one is probably the number of queries and requests I receive from a mixture of tyre kickers, hopeless cases, and those harbouring and nourishing deeply held grievances for inordinate periods of time.

Don’t get me wrong.

Marketing online, provided it is done in an efficient and effective manner, can be of tremendous value to my business, brand development, lead generation, client acquisition.

But accessibility and the perception I create about helpfulness, approachability, and so on ensures a steady supply of individuals with unrealistic ideas of what’s possible from any legal professional.

It is a price well worth paying, though. And it would be worse if nobody was contacting me or my solicitor’s practice simply did not exist.

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