Category: Digital Marketing

Podcasting versus blogging-which should you choose in 2024?

I saw a short video yesterday by Neil Patel, a man whose expertise in online marketing is not surpassed by many. He has been a strong advocate and champion of content marketing and blogging for years. But in the video yesterday he was advising that you should now start a podcast as opposed to a… Continue reading Podcasting versus blogging-which should you choose in 2024?

The principle of small improvements and creating momentum

I have spent some time over the Christmas break learning more about editing videos. And it has been time well spent because I have picked up a couple of little things which will improve the quality of my videos and the amount of time a viewer will spend watching them. This is key for the… Continue reading The principle of small improvements and creating momentum

Getting dragged down by asinine, uninformed comments

I publish a large amount of video content on various social media channels. Video marketing plays a central role in the marketing of my business and my own brand (being a sole trader/sole practitioner). Much of my content generates a great deal of comment, which is great as I want my stuff to generate engagement… Continue reading Getting dragged down by asinine, uninformed comments

TikTok reply videos-a sneaking suspicion

I have a sneaking suspicion that reply videos on TikTok perform better than any other type of video you might upload. A TikTok reply video is simply a short video replying to some comment on a previous video on your page. My rough, unscientific data and observation leads me to believe that TikTok treats these… Continue reading TikTok reply videos-a sneaking suspicion

Facebook trounces Twitter for business development and brand building

Facebook never ceases to amaze me as a place to promote my business and brand. The number of Facebook users who engage with what I post on the platform, including commenting on and sharing my posts, is remarkable. If you compare it to Twitter, for example, there is no comparison. Facebook wins hands down. Yet… Continue reading Facebook trounces Twitter for business development and brand building

The hubris and overconfidence of commenters on my TikTok account

It can be fascinating and frustrating to read many of the comments on my TikTok account when I publish a video. So many commenters appear to be so sure and so confident about the wildest misconceptions that you would fear for them. Perhaps they are supremely confident online in their comments on legal issues or… Continue reading The hubris and overconfidence of commenters on my TikTok account

YouTube livestreams-worth a second look

I have done live video in the past, most recently last weekend on an impromptu, unscheduled YouTube livestream. I have done a little research into the value of livestreams on YouTube and it appears that there are significant benefits including building a closer connection to your audience and the continued utility of the video on… Continue reading YouTube livestreams-worth a second look

How to grow my tribe

I was thinking over the weekend about building my influence and my tribe as I was listening to a podcast. The podcast was about short, vertical videos and the strategy of using such videos, which are incredibly powerful, to build a base on TikTok, Instagram, YouTube shorts, Facebook reels and Twitter. I have a pretty… Continue reading How to grow my tribe