I have written about the power of online video many times in the past.
I must write about it again today for two gentlemen drove from Donegal this week to see me in a consultation.
When I asked them why did the come so far, were there no solicitors in Donegal they told me that they followed me online and knew they could trust me to “give it to us straight”.
These men had assumed, rightly or wrongly, from watching my online videos that I was an honest man and they could trust me.
That is the power of online video.