When you build a crowd online, no matter the size, there will always be others who want to tap into and exploit you and your crowd. This happens me from time to time with individuals contacting me with a view to debating with me about some topic or other or being involved in a podcast.… Continue reading Build your own crowd
Tag: tribe building
Them and us-one of the most powerful tools of tribe building and persuasion
One of the most effective, and oldest, ways to gather a tribe around your cause has been in strong evidence over the last decade or so. It is a technique that has been in use for centuries but appears to me to have really put down roots in politics and society over the last few… Continue reading Them and us-one of the most powerful tools of tribe building and persuasion