I published a video on my YouTube channel yesterday and I did not expect it to do well. In fact, I expected to tank. But I should have known. The ones you expect to do well do badly, and the videos you expect to do well disappoint. The video yesterday was about search engine results,… Continue reading They will find you
Category: Digital Marketing
The unforeseen benefit of blogging every day
I never thought when I started this blog and made a promise to myself that I would write something here every day that it would give rise to a series of videos which I publish on my YouTube channel. The reason I resolved to write something every day was simply to maintain my writing muscle.… Continue reading The unforeseen benefit of blogging every day
Google change the game and are blowing up search results with Gemini AI
I read a fascinating article in the Irish Times this morning about Google doing away with search results and links to sites in the United States. And replacing them with results from Google’s own AI tool, Gemini AI. The impact on the website traffic to sites dependent on advertising and ranking well in search has… Continue reading Google change the game and are blowing up search results with Gemini AI
I reached 50,000 followers on TikTok yesterday
I reached 50,000 followers on TikTok yesterday. Of all the social media platforms on which I maintain a presence TikTok has been the most explosive in terms of growth. In fact, I think it is the most recent social media site on which I opened an account. I have got quite a lot of business… Continue reading I reached 50,000 followers on TikTok yesterday
Putting my videos behind a paywall
I am frequently told by callers to my office that they came across me in their third level course as one (or more) of their lecturers use my YouTube videos as part of their course in some aspect of law. This has been going on for quite a long time now and it is flattering.… Continue reading Putting my videos behind a paywall
Book sales last month (and the quiet satisfaction)
I sold 30 books last month (April 2024). The breakdown was 20 Kindle/paperbacks and 10 audiobooks on Amazon’s Audible platform. It was just an average month with no sales promotions or advertising whatsoever. I must admit I get a good kick out consistent book sales, week in week out, for years now. I do not… Continue reading Book sales last month (and the quiet satisfaction)
Making ‘average’ but ‘sleeper’ videos
I published two videos over the last 2 days on Easter Saturday and Easter Sunday. The first one was about a developer suing a planning objector for the return of €20,000 and damages in respect of a planning application of the developers. I knew before I published this video that it would perform well and… Continue reading Making ‘average’ but ‘sleeper’ videos
Doing social media my way
I do social media my way, not the way the social media companies want me to do it. For example, I have 48,000 followers on TikTok. Yet I follow nobody, rarely reply to comments, and do not answer questions or direct messages. I have a large number of followers/fans on Facebook and YouTube and reply… Continue reading Doing social media my way
Why vlog?
Why vlog? Connection. Or more accurately, more points of connection. If an ordinary video provides connection between you and a viewer, and it does, then a vlog, filmed often over the course of a day, offers more points of connection. In my case these connections would include feeding the small birds around my home, baking,… Continue reading Why vlog?
Small business owners should avoid over dependence on 3rd parties for their online presence
Google and Yahoo recently introduced new rules and regulations which significantly affect the deliverability of emails. For someone like me with a large email list-over 10,000 subscribers-it is essential that the deliverability of my emails are not adversely affected by these new rules. To ensure there are no problems I must upload certain authentication records… Continue reading Small business owners should avoid over dependence on 3rd parties for their online presence