I often think about using Patreon or YouTube membership to provide an income stream from my YouTube channel. I have looked into both to see which is better, more advisable and what are the differences. It would be a big step for me, however, to put some sort of barrier or friction around my YouTube… Continue reading Monetising my YouTube channel with Patreon or YouTube membership
Category: Digital Marketing
Ignoring comments-the rationale
I am generating so many comments on so many platforms with some of my videos now that the best thing to do is ignore them. Good or bad, just ignore them. You could get bogged down and distracted by negative comments, and falsely emboldened by positive, fawning ones, that the best strategy is probably to… Continue reading Ignoring comments-the rationale
I worked hard for 10 years building these email marketing lists
I was faced with a dilemma this week regarding my email marketing account. I have this email marketing account with Aweber. I have over 10,000 subscribers to various email lists (property, employment law) which I have worked hard to build up over the years. These lists have been tremendously profitable for me and were the… Continue reading I worked hard for 10 years building these email marketing lists
How to build stronger connections
If you are a small business owner or entrepreneur who wants to build a stronger sense of connection with those you seek to serve there is an easy, powerfully effective tactic. Share a little bit of your real self with your audience. I don’t know how many times at this stage people who have come… Continue reading How to build stronger connections
A surprising trend in YouTube viewing habits
Some top executive in YouTube has made a lot of noise recently about a surprising trend to do with YouTube. A surprisingly large, and increasing, number of people are watching YouTube videos on their televisions. Not on computers or smart phones or iPad devices but on their home tv. In fact, nearly half (45% of… Continue reading A surprising trend in YouTube viewing habits
Another reminder of the power of fascination in marketing
I had a consultation during the week with a lady whose English was poor. She is from a place a long way from Ireland with a different alphabet and language. We struggled through 45 minutes of each of us doing our best to make the other understand. She was packing up her papers at the… Continue reading Another reminder of the power of fascination in marketing
My Kindle book sales this month (so far)
My Kindle book sales this month, up to today (16th February 2024) are surprisingly good. To date I have sold 20 books across 9 titles. I first published two Kindle books in 2014: one about employment law and one about buying a house in Ireland. I have also sold 5 audiobooks on Audible.com. All my… Continue reading My Kindle book sales this month (so far)
The power of online video (again)
I have written about the power of online video many times in the past. I must write about it again today for two gentlemen drove from Donegal this week to see me in a consultation. When I asked them why did the come so far, were there no solicitors in Donegal they told me that… Continue reading The power of online video (again)
Here, I made this
“Here, I made this. You might find it useful”. This is the philosophy which has driven my online/digital marketing since I first started marketing online in 2009. That is still my philosophy today. Why should I change a winning formula? For example, today I have 843 followers on Spotify for my podcast, The Irish Law… Continue reading Here, I made this
Is your podcast or TikTok account best?
I published a video yesterday about the value of making a podcast for a small business owner, and I referred to my own podcast, The Irish Law and Small Business Podcast, in the video. A commenter asked me which was better for me and my business, my podcast or my TikTok account where I currently… Continue reading Is your podcast or TikTok account best?