When I make videos I can play to the gallery, if I choose. But it is not the smartest approach for me or my business. What I am referring to is making a video that I know, because it is about a ‘hot’ or topical issue, will generate a lot of views and comments. Multiples… Continue reading Playing to the gallery
Category: Digital Marketing
Video making experimentation
I’m experimenting a little at the moment with my video creation. I have always done this, trying different things. Now I am expanding a little further and trying to broaden my repertoire of videos. I sometimes have this fantasy of making such good videos from a production and cinematography perspective, whilst at the same time… Continue reading Video making experimentation
It’s not about you
One of the most common mistakes I see being made by the solo entrepreneur/small business owner is failing to understand that it is not about them, it is about the viewer/listener/reader/potential client. They make a video or blog post or social media post, for example, and it is focused on them, their situation or their… Continue reading It’s not about you
Niches, sub niches in the legal profession and social media marketing
The solicitor’s profession covers such a wide range of activity that I am convinced you could make a fine living from specialising in any number of small niches, provided you know how to do social media marketing. From employment law to family to criminal to wills and trusts to property to adverse possession to personal… Continue reading Niches, sub niches in the legal profession and social media marketing
Deleting comments-no apology
My videos on YouTube, TikTok, Facebook and elsewhere generate a huge amount of comments. Most of the comments are genuine insofar as they are an expression of opinion on the topic I have covered in the video. Whether the opinions agree with mine or not, I don’t care, quite frankly. However, a small minority of… Continue reading Deleting comments-no apology
Being the impresario
I published a video at the weekend about the Irish horse racing industry and the place for the small man or woman in the industry. I did not expect the video to do well but I had made it and I had nothing to lose by publishing it. It has performed surprisingly well, and I… Continue reading Being the impresario
Avoiding drinking my own Kool Aid
Making videos and publishing them on YouTube, and then distributing them widely on other social media platforms, forms a seminal plank in my marketing strategy for my business. One thing I need to guard against, however, is making videos that might be popular or topical or controversial but ultimately are not much good for my… Continue reading Avoiding drinking my own Kool Aid
Giving away information for free-the strategy
The argument against giving away information for free is that your intended audience, the recipient of that information, won’t have any need for your services. It makes sense, right? Tell them what they need to do and they will do it and you are out of a job? Wrong. Most people want you to do… Continue reading Giving away information for free-the strategy
I reached 30,000 subscribers to my YouTube channel yesterday
I smashed through the 30,000 YouTube subscriber target yesterday. My video about the army private, Cathal Crotty, who was handed a fully suspended three-year sentence for beating a young woman unconscious generated over 500 new subscribers for me. Whether these subscribers are of any benefit to me or my channel is doubtful, to be frank.… Continue reading I reached 30,000 subscribers to my YouTube channel yesterday
Heading for 30,000 YouTube subscribers and doing it my way
I am heading for 30,000 YouTube subscribers to my YouTube channel. And one of the things that gives me great satisfaction about this milestone is that I have done it, to a large extent, my way. By this I mean the variety of subject matter I have covered on my channel to date does not… Continue reading Heading for 30,000 YouTube subscribers and doing it my way