Nobody is a greater, more active user, and advocate, of social media as a powerful tool in the marketing toolbox of a small business owner than I am. But the sheer number of social media platforms available to avail of can lead to enormous time pressure and a type of anxiety which can only be… Continue reading The pressure of social media marketing-avoid this understandable mistake
Category: Social Media Marketing
Short form video and more efficient small business marketing
I am a big devotee of efficiency. I am constantly looking for ways to do tasks incrementally more efficiently. Short form video is a good example of what I am talking about. I can make a video on my mobile phone of 60 seconds or less. Then I can post that piece of content on… Continue reading Short form video and more efficient small business marketing
Tweaking my online marketing for 2022
Coming towards the end of 2021-today is the 17th of December 2021-I intend carrying out an audit of my digital marketing activity. The growth of TikTok and Instagram reels is one reason with a question mark over the effectiveness of Facebook. What to do with Twitter, and the time I spend lining up Tweets in… Continue reading Tweaking my online marketing for 2022
I made my 1st TikTok and the stats are amazing
I uploaded my first TikTok on Tuesday this week and the viewing figures are stunning. Today, Friday, as I write this the short video I uploaded about getting the gift of a site and the tax considerations has had over 82,000 views. Take a look at the image below. That is in one week! It… Continue reading I made my 1st TikTok and the stats are amazing
I reached 14,002 YouTube subscribers yesterday
I am chuffed that I have now reached 14,002 YouTube subscribers on my YouTube channel. You might, if you did not know better, see this as some sort of vanity metric. Something with which to stroke the ego. But I know the value and power of YouTube for my business. I have seen it repeatedly… Continue reading I reached 14,002 YouTube subscribers yesterday
Doing Social Media Marketing Efficiently and Effectively
I have been doing my own social media marketing since I started my solicitor’s practice in 2011, or thereabouts. That was the year I qualified as a solicitor, too. I have learned a lot over the next 10 years. One of the things that has been my focus in developing my social media presence has… Continue reading Doing Social Media Marketing Efficiently and Effectively
Drinking the Twitter Kool Aid and generating leads/clients for professional services-a prodigious waste of time
As a person I would always have been cautious. By this I mean I would be sceptical of most things I would be told or hear unless there was sound evidence or data to support the assertion. Once that is present, however, I have no problem accepting the proposition. I am not a man for… Continue reading Drinking the Twitter Kool Aid and generating leads/clients for professional services-a prodigious waste of time
Why I won’t be starting a podcast
Podcasts and podcasting are all the rage nowadays. But I won’t be starting one, even though I have been requested to do so by subscribers to my YouTube channel. One of the big advantages of podcasting is the ease with which you can set one up. At a minimum you could actually create one with… Continue reading Why I won’t be starting a podcast
Social media-an animal that must be fed every day?
Social media plays a massive role in my business. It has done for years and has been a driving force in the development of my solicitor’s practice. Sometimes, though, it seems like a tremendous obligation and burden, a ravaging animal that must be fed fresh meat each and every day. A pain in the ass,… Continue reading Social media-an animal that must be fed every day?
My viral Tweet
I had a tweet go viral last week-viral for me, anyway. Incredible to think that the strategy for @realDonaldTrump was to "flood the zone with shit" such that people would be unable or unwilling to spot the difference 🤔 https://t.co/XoGcYKoffL — Terry Gorry. Solicitor. Entrepreneur (@TGorrySolicitor) October 25, 2020 The tweet was actually a retweet… Continue reading My viral Tweet