Social media-an animal that must be fed every day?

Social media plays a massive role in my business. It has done for years and has been a driving force in the development of my solicitor’s practice.

Sometimes, though, it seems like a tremendous obligation and burden, a ravaging animal that must be fed fresh meat each and every day. A pain in the ass, quite frankly.

I can always quit, of course, and I recognise this. There probably is an element of addiction in what I do and to remove Twitter, YouTube, Facebook, Instagram, LinkedIn entirely from my life and business appears to be a frightening prospect.

From time to time I wonder if I dropped it entirely and quit producing new material-blog posts and videos, for example-would my business contract and feel the pinch.

Or would the sheer volume of stuff I have ‘out there’ at this stage continue to sustain my practice for a years to come?

A middle ground, I suppose, is to concentrate my time and effort on only one or two platforms at a max. But that goes against the principle of ‘if you are going to do something you ought to do it right and to the best of your ability’.

Automation plays a significant role in how I operate my social media marketing now, especially the use of the Buffer platform. It allows me to schedule the distribution of an unlimited number of posts on various social media sites such as LinkedIn, Twitter, and Instagram.

This makes a big difference and the relatively small money I spend on an ongoing basis for this tool makes it tremendously effective and a good use of resources.

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