Why I don’t answer questions on TikTok

When it comes to social media marketing, and any type of marketing for that matter, you are always looking for engagement. Why? Because it is a feedback loop that tells you what you have published resonates with your audience. You were not screaming into a void. You did not get the message to market connection… Continue reading Why I don’t answer questions on TikTok

Fearing for Gaelic Football-if this is Gaelic football, you can keep it

I watched the provincial finals at the weekend, as I have done since I was a boy. I was sickened to see the way the Leinster final went with Dublin running past the Kildare defence to plant the ball in the net 5 times in the first half. As a Kildare GAA supporter for many… Continue reading Fearing for Gaelic Football-if this is Gaelic football, you can keep it

Building a valuable online asset such as a YouTube channel

I receive a lot of requests from YouTube commenters to make videos about particular topics. Some of the requests are so precise and specific that it is clear they want me to make a video which is of interest to them and their situation but will probably not have much wider interest. I don’t bother… Continue reading Building a valuable online asset such as a YouTube channel

Understanding the environment in which your small business operates

Instagram is a powerful social media tool for business development and growth. There is something about the platform that is perceived as less threatening than the likes of Twitter. And my experience of acquiring new, high-quality clients from Instagram as opposed to the waste of time and anger that is Twitter forces me to spend… Continue reading Understanding the environment in which your small business operates

Mask discrimination cases at the WRC, professional representation and personal views

I have published a new video on my YouTube channel this morning. It is about a man who brought a case of discrimination to the Workplace Relations Commission claiming he was discriminated against as he was excluded from a hardware store in Galway. He claimed he was exempt from the requirement to wear a mask.… Continue reading Mask discrimination cases at the WRC, professional representation and personal views

Reading Tolstoy-an antidote to the simplicity and brevity required in online writing 

I am overdosing on Leo Tolstoy at the moment. I am reading “War and Peace” and listening to “Anna Karenina”. I am thoroughly enjoying both books, notwithstanding that I have read both previously. Tolstoy’s writing is so beautiful, clear, accessible, and subtle that his books, like most classic novels, are worth returning to again and… Continue reading Reading Tolstoy-an antidote to the simplicity and brevity required in online writing 

It took 26 uploads but was still time well spent

I spent most of yesterday (Sunday) morning uploading audio files to the ACX.com platform. The files were the audio version of a little book of mine called “How to Carry Out a Disciplinary Procedure in the Workplace” which I had recorded in about twenty minutes on my lunch break on Friday. Each file I uploaded… Continue reading It took 26 uploads but was still time well spent