The growth of video podcasting is a significant feature in my attempt to grow my podcast, the Irish Law and Small Business Podcast. I discovered, whilst watching a couple of short videos on my mobile phone at Brindisi airport, that video podcasting gives an enormous advantage over the traditional audio podcast for two reasons: The… Continue reading Video podcasting-a significant advantage over purely audio podcasts
Category: Digital Marketing
I posted this on TikTok and the stats are remarkable
I posted a short, vertical video yesterday on TikTok. This is the video. It took a minute to make whilst I was sitting in a café in Ostuni, Puglia, Italy. It now has 52,000 views and it is only half a day later. That is some return for one minute’s work and the video was… Continue reading I posted this on TikTok and the stats are remarkable
Starting and running a successful podcast
Researching podcasting this week has led me to conclude that there is no one way to create and run a successful podcast. Finding your own voice is of vital importance. And the length of episode varies widely from the long Joe Rogan podcasts to much shorter ones which can be successful in their own way.… Continue reading Starting and running a successful podcast
The key to growth on Twitter
After a good deal of research from a number of different sources over a good period of time I have come to the conclusion that growth on Twitter is based not on the content you share but the degree to which you engage and reply to other conversations on the platform. In the early stages… Continue reading The key to growth on Twitter
My podcast is growing nicely and deserves more care and attention
My podcast, The Irish Law and Small Business Podcast, is growing nicely and deserves more attention and effort than I have given it to date. Originally, the idea was to simply strip out the audio files from my videos and use those files for the podcast. I have used nothing else. Yet they are being… Continue reading My podcast is growing nicely and deserves more care and attention
Bike vlog and a weekly video show?
I went for my daily cycle last Saturday and intended it would be a longer one than usual, given the fact that I had more time at the weekend. I went to Kinnegad, and from there into Edenderry and home from there. But I did a bike vlog experiment, which you can take a look… Continue reading Bike vlog and a weekly video show?
Which (if any) social media sites are effective for your business?
There is a lot to be said for any small business owner concentrating on the social media platform(s) that are right for their business. This will depend on three factors: An enormous amount of time can be spent flogging a dead horse in this regard. But finding the right channel is a valuable use of… Continue reading Which (if any) social media sites are effective for your business?
A radically different Twitter strategy
I am going to embark upon a radically different Twitter strategy from today. It is an experiment to see what the outcome will be based on posting on Twitter without links in the first Tweet. In other words, I will post a text-based Tweet with no external link or a thread-long or short-with any link… Continue reading A radically different Twitter strategy
Twitter reach
I have notice lately that the reach of my Tweets on Twitter seems to have reduced significantly. I read an updated e-book on the topic yesterday and my observation was confirmed by the author of the book who states that Tweets with external links have been hit hard with recent changes in the Twitter algorithm.… Continue reading Twitter reach
Daily writing and my email lists-how to integrate
I still have not figured out the best way to integrate my desire to write every day with my overall marketing and brand building goals. One of the difficulties is the contradiction between writing every day on this blog, which I have done for well over a year now, and my failure to write to… Continue reading Daily writing and my email lists-how to integrate