There is a lot to be said for any small business owner concentrating on the social media platform(s) that are right for their business.
This will depend on three factors:
- The type of content they produce
- The platform
- And the business
An enormous amount of time can be spent flogging a dead horse in this regard. But finding the right channel is a valuable use of your time.
Because that is where you need to spend your time, work, effort in building your brand and growing your business.
Some businesses-a small number-are not going to benefit to any great extent from social media marketing. The business owner should be able to figure this out.
For the others, especially service providers, my book might be of assistance. You can check it out here.