Digital Marketing – Page 14

Crashing my drone and recognising the story opportunity

I wrote a few short weeks ago about buying a drone. I then published a video on my YouTube channel covering the same topic. But no sooner had I hit the publish button when I crashed and lost the drone in the River Boyne. I wrote about this yesterday on this blog. I was tremendously… Continue reading Crashing my drone and recognising the story opportunity

The best way to learn stuff? Persevere

I wrote yesterday about my intention to change the WordPress themes on my two biggest, most important websites. It was a job I had put off for a year or more as I felt it might be a task that could get tricky and would need time and space to deal with problems that came… Continue reading The best way to learn stuff? Persevere

Changing the theme on my 2 biggest WordPress sites

There are a few days remaining in my annual leave and I still have a few little tasks I need to tackle. The most important one is to change the theme on my two biggest, most trafficked websites, BusinessAndLegal.ie and EmploymentRightsIreland.com. Both websites are of crucial importance in my business and generate an enormous number… Continue reading Changing the theme on my 2 biggest WordPress sites

If I was starting my solicitor’s practice now

If I was starting my solicitor’s practice now, how would I get clients? This might sound arrogant, but the answer is simple: make short form videos and publish them on TikTok, Instagram, Twitter, Facebook, Snapchat, LinkedIn, and YouTube. The videos would initially be one minute or less and would be made in the vertical aspect… Continue reading If I was starting my solicitor’s practice now

One disadvantage of an active content marketing strategy

One of the consequences of generating a large quantity of leads from online/digital marketing, especially on social media sites, is the proportion of such leads which are of dubious or low quality. To put it plainly, a good number of persons who are looking for free legal advice. And who assume that as you give… Continue reading One disadvantage of an active content marketing strategy

Twitter and its role in your small business marketing

The furore in the last week about Elon Musk’s takeover of Twitter has prompted some further thought by me on the role it may play in the marketing makeup of any small business. For a long time, I have seriously doubted that it can be a significant player in marketing my business, and I suspect… Continue reading Twitter and its role in your small business marketing

Your own publishing company to enhance your business

“Do you not run out of topics to make videos about?” That was the question one of my employees asked me a few years ago when she discovered I had a YouTube channel. You could pose the same question in relation to my websites/blogs which cover legal and business topics. The answer is “no”, you… Continue reading Your own publishing company to enhance your business

Why I publish videos which should hurt my YouTube channel and displease the algorithm

“Keep making the YouTube videos, even the ones about baking the bread”, said a client to me on Friday as he left the office. Yesterday, I watched a video by a guy on YouTube about why he was deleting his viral video which obtained over 18 million views. He rationally explained why he was doing… Continue reading Why I publish videos which should hurt my YouTube channel and displease the algorithm