Digital Marketing – Page 15

Tweaking my video strategy

I am writing this blog post to attempt to tease out my thinking on a topic that I am unsure about. I do this often. That is, use writing as a tool to assist with getting my thinking straight and obtain clarity. And it works. I have repeatedly claimed that ‘writing is thinking’ and have… Continue reading Tweaking my video strategy

Building a following

Building a following will be a critical part of the success of your information product. Your following can be online or offline, but the likelihood is it will be online. Regardless of whether you would prefer an online or offline audience you cannot ignore the reality of small business and life nowadays. You will need… Continue reading Building a following

The biggest disadvantage of successful online marketing

There are not many disadvantages of having an active online marketing presence. But there are one or two. The greatest one is probably the number of queries and requests I receive from a mixture of tyre kickers, hopeless cases, and those harbouring and nourishing deeply held grievances for inordinate periods of time. Don’t get me… Continue reading The biggest disadvantage of successful online marketing

One minute videos-a valuable tool in any small business marketing arsenal

I am constantly trying to make my marketing efforts more efficient. And by more efficient I mean a greater return from the time spent on any particular activity. I have recently discovered, by some simple experimentation, that resizing my one-minute vertical videos, originally made primarily for TikTok and Instagram Reels, to square videos has tremendous… Continue reading One minute videos-a valuable tool in any small business marketing arsenal

The problem with Twitter for content marketers

If you are a small business owner, and/or you are a content marketer, you will find using Twitter a frustrating experience. The problem with Twitter from a content marketer’s perspective can be illustrated by the screenshot below. You will see two tweets that I sent. Both were sent 22 hours ago, as you can see… Continue reading The problem with Twitter for content marketers

Too late for content marketing for small service based businesses?

It’s too late. In response to a video of mine on Instagram encouraging small business owners, especially service providers, to embrace the power of content marketing a commenter claimed that it was too late for that now, as all businesses had great content now, or words to that effect. This is not true. Not even… Continue reading Too late for content marketing for small service based businesses?

Vertical video-an easy way for a small business to build a brand

Video is one of the most powerful tools in my business. I have written many times about the value of my YouTube channel and the significant contribution to the growth of my solicitor’s practice. I’m surprised more small business owners don’t avail of this powerful tool. But I recognise one of the difficulties is the… Continue reading Vertical video-an easy way for a small business to build a brand

The manifest unfairness of Google business reviews from random strangers

After an excellent run of 5-star reviews on Google Business I was disappointed to see a 1 star review yesterday. Reviews for any small business are of vital importance. They are an important piece of social proof which will influence others when they are checking your business out. When I looked more closely at the… Continue reading The manifest unfairness of Google business reviews from random strangers