There is an interesting story in the Irish Times this morning by Conor Gallagher about An Garda Siochana and social media. An Garda Siochana has significantly increased the number of requests made to Meta (Facebook) for information about the private information of social media users. Facebook owns Instagram and WhatsApp and the number of requests… Continue reading Increased number of requests from An Garda Siochana to Facebook about its keyboard warriors
Category: Social Media Marketing
Unfollow
“Unfollow. Stick to law instead..”, he said in his response to my post on Instagram. “Fine, work away. Follow only those whose opinion you agree with”, I said. “Enter into an echo chamber of identical and similar opinions to yours and see how you grow. Make sure your thought leaders look like you and have… Continue reading Unfollow
The 1 thing you need to do to grow a following on Twitter
My relationship with Twitter has been one of love/hate. Truth be told, it has been far more hate than love. But I have gone through phases where I have liked the platform, and I do recognise its utility for research, having written about this before. To reiterate, I have always used Twitter to keep on… Continue reading The 1 thing you need to do to grow a following on Twitter
I am pleased to announce..
Every time I see one of these “I am pleased to announce..” notices on LinkedIn I feel compelled to shake my head wryly. It is a pavlovian response. I can’t help it. The announcement may be “I am pleased to announce I have had an article published in (insert some professional publication)” or “I am… Continue reading I am pleased to announce..
Guarding against trying to do too much on social media sites
It never ceases to amaze me. I am referring to the failure of small business owners, entrepreneurs, sole traders, sole practitioners, one man or woman bands to tap into the power of social media to grow their business. But it is easy to fall into a trap at the other end of the scale, too.… Continue reading Guarding against trying to do too much on social media sites
Why I don’t answer questions on TikTok
When it comes to social media marketing, and any type of marketing for that matter, you are always looking for engagement. Why? Because it is a feedback loop that tells you what you have published resonates with your audience. You were not screaming into a void. You did not get the message to market connection… Continue reading Why I don’t answer questions on TikTok
Understanding the environment in which your small business operates
Instagram is a powerful social media tool for business development and growth. There is something about the platform that is perceived as less threatening than the likes of Twitter. And my experience of acquiring new, high-quality clients from Instagram as opposed to the waste of time and anger that is Twitter forces me to spend… Continue reading Understanding the environment in which your small business operates
Your social media marketing-you must study the analytics and insights and iterate
I spend a great deal of time on social media marketing. I engage in a constant, ongoing process of studying what is working, what is not working, experimenting, tweaking on the various social media sites that I focus on (YouTube, Instagram, Facebook). Studying the insights, analytics and metrics from the social media platform will always… Continue reading Your social media marketing-you must study the analytics and insights and iterate
The qualitative difference between social media sites for small business growth
There is a qualitative difference between social media sites when you are looking to generate leads and clients. My experience is that YouTube, Instagram, Facebook, LinkedIn are the best sites when it comes to lead and client generation. I have grown a massive following in a short space of time on TikTok but the platform… Continue reading The qualitative difference between social media sites for small business growth
Instagram marketing-the different types of content required
I should reach 10,000 followers on Instagram this week. In fact, it might even happen today as I have 9,997 followers as I write this. I did a little bit of research at the weekend to try to ascertain what type of content I should be sharing in Stories, Reels, Feed, IG video as the… Continue reading Instagram marketing-the different types of content required