I spend a great deal of time on social media marketing.
I engage in a constant, ongoing process of studying what is working, what is not working, experimenting, tweaking on the various social media sites that I focus on (YouTube, Instagram, Facebook).
Studying the insights, analytics and metrics from the social media platform will always give valuable information. But it can be easy to fall into a rut of doing the same thing over and over without closely scrutinising what is giving the greatest of return on my time, energy, and creativity.
Facebook give you their Insights tool, YouTube give you their analytics.
You could spend an inordinate amount of time going down a rabbit hole with the data provided. That is something that should be avoided. But you do need to know what works and what does not work on social media.
And, always, you never fall into the trap of neglecting your own online properties and content. You always look after your own blog, website, videos, content creation.
You always maintain your own freehold property. And never forget that you are a lessee on someone else’s property when you are using social media sites like YouTube, Instagram, Twitter, and so forth.