Category: Social Media Marketing

Exploiting the tendency to binge watch Netflix, Amazon Prime and others

I came across a video the other day on YouTube. It was from a channel that has over 1 million subscribers and know what they are talking about. The video was about making extra-long videos for YouTube and exploiting the tendency for people nowadays to binge watch tv programmes, series etc. What a guy like… Continue reading Exploiting the tendency to binge watch Netflix, Amazon Prime and others

Are you a solicitor or an influencer?

Last week I received an email from YouTube. It was an end of year email telling me how well my YouTube channel had performed in 2022. The data was good, a significant year of improvement for my channel which has been on the go since 2011. I shared a graphic on a few social media… Continue reading Are you a solicitor or an influencer?

Is it alright to describe women as “birds” again?

A girl/woman tweeted the following on Twitter yesterday: “Vogue Williams will forever be that bird who hooked up with that fat fella from Westlife to me.” I have no strong feelings about Vogue Williams one way or another. In fact, I only know her as the woman from an advertisement on the television with one… Continue reading Is it alright to describe women as “birds” again?

The least effective social media site for lead generation

The least effective social media site for lead generation, in my experience, is Twitter. I am referring, of course, to lead generation and client acquisition for my business, a solicitor’s practice. But I am firmly convinced that the same could be said for the vast majority of small businesses. The time period over which I… Continue reading The least effective social media site for lead generation

Elon Musk behaving like a 19th century slave owner

Elon Musk’s decision to treat Twitter’s employees like modern day slaves without a particle of respect or dignity was noteworthy yesterday. Locking employees out of their workplaces and advising them to expect an email which will determine their future employment with the company was as crass and reprehensible an act by an employer for a… Continue reading Elon Musk behaving like a 19th century slave owner

My First TikTok Live

I did my first TikTok live yesterday at around 11 am. It went well, a good crowd showed up and there were lots of questions which I tried to answer. I gained a little over 60 new followers/fans so that was a good outcome. I have also received a few email questions from persons who… Continue reading My First TikTok Live

I uploaded a video to TikTok yesterday morning and 24 hours later it has had 29,600 views 

I uploaded a video to TikTok yesterday morning and 24 hours later it has had 29,600 views, 1,421 likes, 221 comments, and 182 shares. By any metric that is an excellent return on the piece of content. It is a video about a judge threatening to jail a father over his failure to pay child… Continue reading I uploaded a video to TikTok yesterday morning and 24 hours later it has had 29,600 views