I have a love/hate relationship with Twitter. I blow hot and cold about the social medial platform. But when there is a story in which I have a particular interest in-for example in the courts-I know I can see what certain individuals have to say by checking their tweets, and often those individuals will actually… Continue reading The useful functionality of Twitter
Category: Social Media Marketing
The power of video in building connection and client growth
I have written previously about the power of video to help with personal brand development and lead/client generation for my solicitor’s practice. But I am regularly reminded of how formidable that power really is. Often when I meet people for consultations or to give them advice, they say openly that they watch all my videos… Continue reading The power of video in building connection and client growth
Client acquisition by slurping smoothies
I got a new client last week through posting photos of myself slurping smoothies on Instagram. The client came across me on the Instagram page of a local coffee shop, Nomad. I have been known to post photos on Instagram of the various smoothies I have tasted from the coffee shop across the road. It… Continue reading Client acquisition by slurping smoothies
100,000 hours of viewing time on my YouTube channel
YouTube let me know this week that I had achieved the milestone of 100,000 hours of viewing time on my YouTube channel. This gives me a great deal of satisfaction and I pay no heed to the fact that my channel is on the go for over 10 years now. Or the fact that I… Continue reading 100,000 hours of viewing time on my YouTube channel
Increased number of requests from An Garda Siochana to Facebook about its keyboard warriors
There is an interesting story in the Irish Times this morning by Conor Gallagher about An Garda Siochana and social media. An Garda Siochana has significantly increased the number of requests made to Meta (Facebook) for information about the private information of social media users. Facebook owns Instagram and WhatsApp and the number of requests… Continue reading Increased number of requests from An Garda Siochana to Facebook about its keyboard warriors
Unfollow
“Unfollow. Stick to law instead..”, he said in his response to my post on Instagram. “Fine, work away. Follow only those whose opinion you agree with”, I said. “Enter into an echo chamber of identical and similar opinions to yours and see how you grow. Make sure your thought leaders look like you and have… Continue reading Unfollow
The 1 thing you need to do to grow a following on Twitter
My relationship with Twitter has been one of love/hate. Truth be told, it has been far more hate than love. But I have gone through phases where I have liked the platform, and I do recognise its utility for research, having written about this before. To reiterate, I have always used Twitter to keep on… Continue reading The 1 thing you need to do to grow a following on Twitter
I am pleased to announce..
Every time I see one of these “I am pleased to announce..” notices on LinkedIn I feel compelled to shake my head wryly. It is a pavlovian response. I can’t help it. The announcement may be “I am pleased to announce I have had an article published in (insert some professional publication)” or “I am… Continue reading I am pleased to announce..
Guarding against trying to do too much on social media sites
It never ceases to amaze me. I am referring to the failure of small business owners, entrepreneurs, sole traders, sole practitioners, one man or woman bands to tap into the power of social media to grow their business. But it is easy to fall into a trap at the other end of the scale, too.… Continue reading Guarding against trying to do too much on social media sites
Why I don’t answer questions on TikTok
When it comes to social media marketing, and any type of marketing for that matter, you are always looking for engagement. Why? Because it is a feedback loop that tells you what you have published resonates with your audience. You were not screaming into a void. You did not get the message to market connection… Continue reading Why I don’t answer questions on TikTok