When you do your own online/digital marketing as I have done since starting my solicitor’s practice back in 2011 you experiment. You try all types of different things to see which are the most effective, which give the most return for the expenditure of your valuable time. You discover, amongst other things, that it is… Continue reading The price of exploiting trending topics and controversy
Category: Social Media Marketing
Small businesses should constantly monitor and review time spent on social media sites
I always monitor closely my efforts and time spent on social media sites. I am looking to ascertain what is working, what’s not working and trying to arrive at the optimum use of my time. Yes, I could spend plenty of time on all the platforms open to me, but I want to ensure the… Continue reading Small businesses should constantly monitor and review time spent on social media sites
Most small businesses are wasting their time on Twitter
I saw a tweet last week in which the tweeter was asking “how am I doing, is there anything you would change?” It turns out the tweeter is a barrister, and he has been tweeting decisions of legal cases for the last two years, or thereabouts, and was asking was there something else he should… Continue reading Most small businesses are wasting their time on Twitter
The true test of your social media marketing
One of the most powerful ways of using the social media platforms to promote your brand or business is to get other users to share your stuff. A bit like a relay race. You don’t do this by creating poor, valueless, entertainment free videos or blog posts. You do it by creating quality, useful content… Continue reading The true test of your social media marketing
Blocking anonymous critics hiding behind fake names
I will admit it openly: I have never been a great one to take criticism. I could be rightfully accused of being thin-skinned. I hold my hands up in that regard. My active use of social media in the last 10 years or so to build my brand and business has led to a greater… Continue reading Blocking anonymous critics hiding behind fake names
Ernest Hemingway and my drone vlogs-the common ground
Ernest Hemingway said “He thinks I don’t know the ten-dollar words. I know them all right. But there are older and simpler and better words, and those are the ones I use” (The ‘he’ he was referring to was William Faulkner.) Hemingway could tell better stories with the simpler and older and better words. I… Continue reading Ernest Hemingway and my drone vlogs-the common ground
The power of story in creating great content for your business
A guy left a comment on my YouTube channel yesterday as follows: ”These are the best vlogs on YouTube”. The video he was commenting on was “I crash my drone twice on the same day”. I don’t, for a minute, think that my vlogs are the best on YouTube, or anything like it. But I… Continue reading The power of story in creating great content for your business
Tweets with links versus tweets without
I have been wondering for a long time about the best content for me to share on Twitter. I have done a great deal of research on the topic and read all kinds of opinions from so called experts and those less obviously expert. One common finding I arrived at appeared to be the greater… Continue reading Tweets with links versus tweets without
The biggest frustration of content marketing
I am an enthusiastic exponent of content marketing to help build my business and personal brand. I have been doing it for years and it has been tremendously effective in doing what I set out to do. Like any tactic or strategy, it has one or two frustrations, the biggest of which is inane, ignorant,… Continue reading The biggest frustration of content marketing
Building a following-a powerful tool to build a brand or small business
Building some type of following is a tremendously effective way to build a brand or small business. Nowadays the most obvious, most easily accessible places to build a following are on the social media websites. Sites like Facebook, Instagram, YouTube, TikTok, Twitter offers the opportunity. It is up to the individual to figure out the… Continue reading Building a following-a powerful tool to build a brand or small business