I will admit it openly: I have never been a great one to take criticism. I could be rightfully accused of being thin-skinned. I hold my hands up in that regard. My active use of social media in the last 10 years or so to build my brand and business has led to a greater… Continue reading Blocking anonymous critics hiding behind fake names
Category: Social Media Marketing
Ernest Hemingway and my drone vlogs-the common ground
Ernest Hemingway said “He thinks I don’t know the ten-dollar words. I know them all right. But there are older and simpler and better words, and those are the ones I use” (The ‘he’ he was referring to was William Faulkner.) Hemingway could tell better stories with the simpler and older and better words. I… Continue reading Ernest Hemingway and my drone vlogs-the common ground
The power of story in creating great content for your business
A guy left a comment on my YouTube channel yesterday as follows: ”These are the best vlogs on YouTube”. The video he was commenting on was “I crash my drone twice on the same day”. I don’t, for a minute, think that my vlogs are the best on YouTube, or anything like it. But I… Continue reading The power of story in creating great content for your business
Tweets with links versus tweets without
I have been wondering for a long time about the best content for me to share on Twitter. I have done a great deal of research on the topic and read all kinds of opinions from so called experts and those less obviously expert. One common finding I arrived at appeared to be the greater… Continue reading Tweets with links versus tweets without
The biggest frustration of content marketing
I am an enthusiastic exponent of content marketing to help build my business and personal brand. I have been doing it for years and it has been tremendously effective in doing what I set out to do. Like any tactic or strategy, it has one or two frustrations, the biggest of which is inane, ignorant,… Continue reading The biggest frustration of content marketing
Building a following-a powerful tool to build a brand or small business
Building some type of following is a tremendously effective way to build a brand or small business. Nowadays the most obvious, most easily accessible places to build a following are on the social media websites. Sites like Facebook, Instagram, YouTube, TikTok, Twitter offers the opportunity. It is up to the individual to figure out the… Continue reading Building a following-a powerful tool to build a brand or small business
Exploiting the tendency to binge watch Netflix, Amazon Prime and others
I came across a video the other day on YouTube. It was from a channel that has over 1 million subscribers and know what they are talking about. The video was about making extra-long videos for YouTube and exploiting the tendency for people nowadays to binge watch tv programmes, series etc. What a guy like… Continue reading Exploiting the tendency to binge watch Netflix, Amazon Prime and others
Are you a solicitor or an influencer?
Last week I received an email from YouTube. It was an end of year email telling me how well my YouTube channel had performed in 2022. The data was good, a significant year of improvement for my channel which has been on the go since 2011. I shared a graphic on a few social media… Continue reading Are you a solicitor or an influencer?
My Twitter experiment-part 2
I carried out an experiment on Twitter last week, as I intended. I posted a tweet thread every day for the 7 days. I wanted to see how such threads would perform in terms of engagement, impressions, and new followers. There was an appreciable increase in impressions and engagement, especially for the first tweet in… Continue reading My Twitter experiment-part 2
Is it alright to describe women as “birds” again?
A girl/woman tweeted the following on Twitter yesterday: “Vogue Williams will forever be that bird who hooked up with that fat fella from Westlife to me.” I have no strong feelings about Vogue Williams one way or another. In fact, I only know her as the woman from an advertisement on the television with one… Continue reading Is it alright to describe women as “birds” again?