One of the most important tasks I carry out on a daily basis in relation to my solicitor’s practice is what I call “content distribution”. I have made so much content-blog posts and videos-over the last ten years or so that I am never stuck for something to share online and I have a daily… Continue reading Content distribution-my important daily task
Category: Social Media Marketing
Two overlooked channels to promote your small business
If you have a small business like mine, you will come across all types of advice as to how to market your business and brand online. You will find, too, that the advice tends to reflect what is popular, hot, ‘blowing up’, at a given point in time. The inevitable consequence of this trend is… Continue reading Two overlooked channels to promote your small business
Marketing with bread
I get a great kick out of the clients I generate through my bread making hobby, which I share online in my YouTube videos, on Facebook, Instagram and elsewhere. When you think about marketing a professional services business such as mine you would not immediately think about sharing bread making videos. Or any videos or… Continue reading Marketing with bread
Content distribution and fishing where the fish are
One of the two tasks I carry out every day as part of my daily work ritual is what I call content distribution. This involves distributing a piece of video content on certain social media sites (TikTok, Instagram, Facebook). I have an enormous stock of video to allow me to distribute something different every day.… Continue reading Content distribution and fishing where the fish are
Not in breach of Meta Policy
There is a report in the newspaper today of a successful High Court application on behalf of a young man who was the victim of an online harassment campaign on Instagram. The student was being blackmailed with threats of compromising images being published online if he failed to pay up. When he had first complained… Continue reading Not in breach of Meta Policy
Missing the social media opportunity
The vast majority of small businesses fail, in my view, to properly exploit the power of social media to promote their business and brand. The simplest, most effective way is to use video. Video can be shared on most social media sites in one way or another. And you can bang out a new video,… Continue reading Missing the social media opportunity
“You need a catchphrase”-No, you don’t
A commenter left a comment on a TikTok video I posted: “You need a catchy catchphrase if you want to make it online”. No you don’t. Not if your idea of making it online is to show up with monotonous regularity with something useful for the audience you seek to serve. Because you want to… Continue reading “You need a catchphrase”-No, you don’t
My most viral video ever (and why it’s not important to my business)
I had my most successful video ever, if you judge success by virality, last week. I published a video about Simeon Burke being convicted in the District Court of a public order offence. Four days later, it has been viewed 68,562 times, has generated 103 comments and 377 likes. This video, even after only 4… Continue reading My most viral video ever (and why it’s not important to my business)
Accused of seeking to gain more followers
I was contacted by a guy last week who wanted to have a chat with me about a video I published online. I told him I wasn’t a great man for the chats, that if he wanted to chat he would have to arrange a consultation with me. A paid consultation, obviously, because I am… Continue reading Accused of seeking to gain more followers
Changing the culture by blocking hate on Facebook
I am not slow about blocking/banning Facebook users from my Facebook pages. If a person wants to spread hatred of homosexuals or foreigners or persons wanting to change their gender or persons of a different colour or race they can spread their hatred on Facebook, and elsewhere online. There is plenty of room and scope… Continue reading Changing the culture by blocking hate on Facebook