The least effective social media site for lead generation, in my experience, is Twitter.
I am referring, of course, to lead generation and client acquisition for my business, a solicitor’s practice. But I am firmly convinced that the same could be said for the vast majority of small businesses.
The time period over which I have gathered the evidence has been a period of nine or ten years. Thus, I am not referring to an insufficient period of time over which to draw reasonable conclusions.
In the last 6 to 12 months when I have established a presence on TikTok I have received quite a few emails from individuals who were prompted to contact me because “I saw uyour video on TikTok”.
I don’t think I have ever had anyone contact me with “I saw your tweet on Twitter”.
So, whilst Twitter is a darling of politicians and journalists it is of little real benefit to small business owners.
One of the primary reasons why I continue to maintain a presence on Twitter is a) because Google returns my Tweets in search results when you search for my name in Google and b) for research purposes.
But I now spend only a small amount of time doing anything for or on Twitter to grow my client base.