One stat that I always notice when I log into my Spotify account for my podcast, the Irish Law and Small Business Podcast, is the average number of listens per episode. This figure was at 72 or thereabouts for a long time. And I was happy with this figure. Now, however, the figure has increased… Continue reading The most pleasing thing about these podcast stats
Category: Online Marketing
Ignoring comments-the rationale
I am generating so many comments on so many platforms with some of my videos now that the best thing to do is ignore them. Good or bad, just ignore them. You could get bogged down and distracted by negative comments, and falsely emboldened by positive, fawning ones, that the best strategy is probably to… Continue reading Ignoring comments-the rationale
This comment on Spotify warms my heart
I don’t receive too many comments on Spotify in relation to my podcast, “The Irish Law and Small Business Podcast”. But one I received this morning has given me a great deal of satisfaction as it provides the raison d’etre for podcasting. This comment: Great coverage, I am not a great one for reading 😊… Continue reading This comment on Spotify warms my heart
Another reminder of the power of fascination in marketing
I had a consultation during the week with a lady whose English was poor. She is from a place a long way from Ireland with a different alphabet and language. We struggled through 45 minutes of each of us doing our best to make the other understand. She was packing up her papers at the… Continue reading Another reminder of the power of fascination in marketing
My Kindle book sales this month (so far)
My Kindle book sales this month, up to today (16th February 2024) are surprisingly good. To date I have sold 20 books across 9 titles. I first published two Kindle books in 2014: one about employment law and one about buying a house in Ireland. I have also sold 5 audiobooks on Audible.com. All my… Continue reading My Kindle book sales this month (so far)
Here, I made this
“Here, I made this. You might find it useful”. This is the philosophy which has driven my online/digital marketing since I first started marketing online in 2009. That is still my philosophy today. Why should I change a winning formula? For example, today I have 843 followers on Spotify for my podcast, The Irish Law… Continue reading Here, I made this
Is your podcast or TikTok account best?
I published a video yesterday about the value of making a podcast for a small business owner, and I referred to my own podcast, The Irish Law and Small Business Podcast, in the video. A commenter asked me which was better for me and my business, my podcast or my TikTok account where I currently… Continue reading Is your podcast or TikTok account best?
Build your own crowd
When you build a crowd online, no matter the size, there will always be others who want to tap into and exploit you and your crowd. This happens me from time to time with individuals contacting me with a view to debating with me about some topic or other or being involved in a podcast.… Continue reading Build your own crowd
Not losing sight of the original purpose of my YouTube channel
It is easy for me to produce all sorts of video content for my YouTube channel. And I have now reached 27,000 subscribers on the channel having only recently reached 25,000. I am aware that much of the content I publish may have little or no benefit for my business, which is the whole purpose… Continue reading Not losing sight of the original purpose of my YouTube channel
My secret tactic for getting massive views
I have had a hunch for some time that TikTok ‘reply videos’ are treated extremely well by TikTok in its algorithm. And nothing has happened to change my mind in that regard. In fact, my opinion has been strengthened by my increased us of ‘reply videos’ on TikTok in the last couple of weeks. The… Continue reading My secret tactic for getting massive views