Category: Digital Marketing

Small business marketing is about making choices about your time

When you are a small business owner and you are doing your own marketing your time is valuable and limited. Therefore, you must make decisions as to where to allocate your time in the most efficient and effective way. This involves choosing one social media site over another-for example, are you better off making posts/tweets… Continue reading Small business marketing is about making choices about your time

Video podcasting-a significant advantage over purely audio podcasts

The growth of video podcasting is a significant feature in my attempt to grow my podcast, the Irish Law and Small Business Podcast. I discovered, whilst watching a couple of short videos on my mobile phone at Brindisi airport, that video podcasting gives an enormous advantage over the traditional audio podcast for two reasons: The… Continue reading Video podcasting-a significant advantage over purely audio podcasts

I posted this on TikTok and the stats are remarkable

I posted a short, vertical video yesterday on TikTok. This is the video. It took a minute to make whilst I was sitting in a café in Ostuni, Puglia, Italy. It now has 52,000 views and it is only half a day later. That is some return for one minute’s work and the video was… Continue reading I posted this on TikTok and the stats are remarkable

Starting and running a successful podcast

Researching podcasting this week has led me to conclude that there is no one way to create and run a successful podcast. Finding your own voice is of vital importance. And the length of episode varies widely from the long Joe Rogan podcasts to much shorter ones which can be successful in their own way.… Continue reading Starting and running a successful podcast

The key to growth on Twitter

After a good deal of research from a number of different sources over a good period of time I have come to the conclusion that growth on Twitter is based not on the content you share but the degree to which you engage and reply to other conversations on the platform. In the early stages… Continue reading The key to growth on Twitter

My podcast is growing nicely and deserves more care and attention

My podcast, The Irish Law and Small Business Podcast, is growing nicely and deserves more attention and effort than I have given it to date. Originally, the idea was to simply strip out the audio files from my videos and use those files for the podcast. I have used nothing else. Yet they are being… Continue reading My podcast is growing nicely and deserves more care and attention

Bike vlog and a weekly video show?

I went for my daily cycle last Saturday and intended it would be a longer one than usual, given the fact that I had more time at the weekend. I went to Kinnegad, and from there into Edenderry and home from there. But I did a bike vlog experiment, which you can take a look… Continue reading Bike vlog and a weekly video show?

Which (if any) social media sites are effective for your business?

There is a lot to be said for any small business owner concentrating on the social media platform(s) that are right for their business. This will depend on three factors: An enormous amount of time can be spent flogging a dead horse in this regard. But finding the right channel is a valuable use of… Continue reading Which (if any) social media sites are effective for your business?

A radically different Twitter strategy

I am going to embark upon a radically different Twitter strategy from today. It is an experiment to see what the outcome will be based on posting on Twitter without links in the first Tweet. In other words, I will post a text-based Tweet with no external link or a thread-long or short-with any link… Continue reading A radically different Twitter strategy