Tag: youtube marketing

Making off piste videos and generating clients

I wrote a blog post last week about the remarkable ability of random things to create connection. Since then, I have had further evidence of this underrated, overlooked phenomenon. I had a consultation with an individual about the breakdown of a marriage of many decades. The individual who came to see me for advice was evidently… Continue reading Making off piste videos and generating clients

A short, vertical video experiment on YouTube

I published a short, vertical video on YouTube yesterday evening at around 9 pm. It was only about 50 seconds long and it was simply me baking sourdough bread at the weekend. There were no words, no speaking but I got a nice piece of music from the free YouTube music library. All the music… Continue reading A short, vertical video experiment on YouTube

20,000 YouTube subscribers-I have reached a milestone

I reached a milestone yesterday when I noticed I had reached 20,000 subscribers to my YouTube channel. It is hard to believe given I am a one man band and have made all the videos myself since the first in 2010 or 2011. Over the last year or so it became apparent, however, that the… Continue reading 20,000 YouTube subscribers-I have reached a milestone

Exploiting the tendency to binge watch Netflix, Amazon Prime and others

I came across a video the other day on YouTube. It was from a channel that has over 1 million subscribers and know what they are talking about. The video was about making extra-long videos for YouTube and exploiting the tendency for people nowadays to binge watch tv programmes, series etc. What a guy like… Continue reading Exploiting the tendency to binge watch Netflix, Amazon Prime and others

Why I am going to start using B-roll in my videos in 2023

I have been looking into the use of B-roll in the creation of videos in the last few weeks. Because I intend incorporating B-roll in my videos in 2023. B-roll has a number of advantages for the type of video I make, which could be described as “talking head” videos. B-roll will allow me to… Continue reading Why I am going to start using B-roll in my videos in 2023

Are you a solicitor or an influencer?

Last week I received an email from YouTube. It was an end of year email telling me how well my YouTube channel had performed in 2022. The data was good, a significant year of improvement for my channel which has been on the go since 2011. I shared a graphic on a few social media… Continue reading Are you a solicitor or an influencer?

I have a vast inventory of video content and my biggest job now is distribution

As we near the end of 2022 I have begun to realise that I have an enormous amount of video content as part of my business marketing efforts. My biggest job nowadays is not so much making new videos, although I do that every week anyway, but distributing what I have in an efficient way… Continue reading I have a vast inventory of video content and my biggest job now is distribution

The power of video marketing (again)

I have written on more than one occasion about the power of video in the marketing and promotion arsenal of a small business like mine. My business, and practices of other professionals, is much dependent on the personality and character of the individual lawyer or accountant or tax advisor or business consultant. Putative clients will… Continue reading The power of video marketing (again)

Why I publish videos which should hurt my YouTube channel and displease the algorithm

“Keep making the YouTube videos, even the ones about baking the bread”, said a client to me on Friday as he left the office. Yesterday, I watched a video by a guy on YouTube about why he was deleting his viral video which obtained over 18 million views. He rationally explained why he was doing… Continue reading Why I publish videos which should hurt my YouTube channel and displease the algorithm