The jury is still out regarding my Twitter experiment of posting only Tweets without outbound links in the last week. The results are mixed. To be clear, I posted mainly threads, some as long as 10 tweets/posts. No primary posts with links, although I did post a link in some of the reply (or later)… Continue reading My Twitter experiment
Category: Social Media Marketing
Twitter reach
I have notice lately that the reach of my Tweets on Twitter seems to have reduced significantly. I read an updated e-book on the topic yesterday and my observation was confirmed by the author of the book who states that Tweets with external links have been hit hard with recent changes in the Twitter algorithm.… Continue reading Twitter reach
If I was starting my solicitor’s practice now
If I was starting my solicitor’s practice in 2023 I would make it my business to learn about making videos. It would make not one jot of difference whether I used my mobile phone or an iPad (or similar device) or a relatively inexpensive vlogging camera or a top end camera. I would make it… Continue reading If I was starting my solicitor’s practice now
Facebook beats Instagram like a rented mule
Over the last few months, I have discovered, and written about, how powerful and influential Facebook remains for anyone trying to promote their business or brand. Facebook is significantly underrated and overlooked because it is not new or recent or perceived as hot. But the fact of the matter is Facebook is still one of… Continue reading Facebook beats Instagram like a rented mule
My copycat Instagram accounts
My Instagram account has been the target of scammers in the last few months. The scammer sets up an account with a home page that looks like mine and contacts Instagram users with offers of a second income or massive profits from cryptocurrency. I get lots of direct messages every day from people contacting me… Continue reading My copycat Instagram accounts
The engagement on this Facebook post (after only 24 hours) is remarkable
I shared a video on Facebook yesterday about Pepper Finance being granted a repossession order in respect of 3 houses from borrowers who were unable to repay all their loans. The video has now (24 hours later) 603 likes, 102 comments, and has been shared by Facebook users 43 times. 24 hours later. This is… Continue reading The engagement on this Facebook post (after only 24 hours) is remarkable
Content distribution-my important daily task
One of the most important tasks I carry out on a daily basis in relation to my solicitor’s practice is what I call “content distribution”. I have made so much content-blog posts and videos-over the last ten years or so that I am never stuck for something to share online and I have a daily… Continue reading Content distribution-my important daily task
Two overlooked channels to promote your small business
If you have a small business like mine, you will come across all types of advice as to how to market your business and brand online. You will find, too, that the advice tends to reflect what is popular, hot, ‘blowing up’, at a given point in time. The inevitable consequence of this trend is… Continue reading Two overlooked channels to promote your small business
Marketing with bread
I get a great kick out of the clients I generate through my bread making hobby, which I share online in my YouTube videos, on Facebook, Instagram and elsewhere. When you think about marketing a professional services business such as mine you would not immediately think about sharing bread making videos. Or any videos or… Continue reading Marketing with bread
Content distribution and fishing where the fish are
One of the two tasks I carry out every day as part of my daily work ritual is what I call content distribution. This involves distributing a piece of video content on certain social media sites (TikTok, Instagram, Facebook). I have an enormous stock of video to allow me to distribute something different every day.… Continue reading Content distribution and fishing where the fish are