I wrote yesterday about receiving what I knew to be a deeply unfair one-star review on Google My Business. I knew it was unfair because I had advised the chap professionally and honestly. I knew it was not the advice he wished to hear-that is, his position was such that he had no legal remedy… Continue reading Google My Business Review-going from a 1 star to 5 stars and restoring faith in human nature
Category: Small Business
Why Google My Business Reviews are unfair
The system by which Google allows reviews to be published for small businesses is inherently unfair and open to abuse. Let me explain. In my business I am charged with the task of providing legal advice to persons who contact me. Often this advice is concerned with an employee’s position in the workplace or the… Continue reading Why Google My Business Reviews are unfair
Investing in shares-6 tried and tested principles
Have you ever considered investing in shares in the stock market? If you are thinking about investing some hard earned cash, and you have concerns and fears about how to do it successfully, there are two investors in the United States who have shown us the way: Peter Lynch and Warren Buffett. If you look… Continue reading Investing in shares-6 tried and tested principles
How this 39 second video works so effectively
I made a 39 second video recently which packs a punch and does a great deal of heavy lifting for me. It follows a certain formula I use when making a particular type of video. Let me explain. I have previously written about the video formula which involves 3 steps: When I was I believe… Continue reading How this 39 second video works so effectively
Why my chatbot Watson is back (and the surprising reason he went away for a while)
When I made a chatbot (Watson) for my websites with the IBM Watson Assistant programme in November 2018 I was stunned as to how intelligent it was, and the potential it offered. I was also stunned by the reaction from some humans. Let me explain. Watson’s intelligence is founded upon Natural Language Processing which is… Continue reading Why my chatbot Watson is back (and the surprising reason he went away for a while)
Avoid the familiar mistake of seeking perfection in your marketing
I read an update on LinkedIn the other day from a small business owner who has evidently embraced video marketing as part of her marketing strategy. This is a first, crucially important step which I am repeatedly banging on about and encouraging on this blog, on my YouTube channel, on my Instagram, and anywhere else… Continue reading Avoid the familiar mistake of seeking perfection in your marketing
Spare a Thought for the Publicans
Imagine being a publican at the moment. Imagine you are in a sparsely populated rural area and there is a couple of generations of the same family working in, and trying to extract a living from, a pub. Things are tough enough to begin with, especially since the drink driving laws have tightened up in… Continue reading Spare a Thought for the Publicans
Flashbacks at the filling station
I went up the street last week to pick up some milk at the filling station and suffered flashbacks. You see the petrol station I visited is just up the street from my office and it is one I developed when I bought if from my dad back in 1996. I spent the following ten… Continue reading Flashbacks at the filling station
My Content Marketing and Brand Building Strategy for 2020
It all starts with an idea or an observation. The observation could be a change in the law, a decided case in the WRC or civil courts, a social change, something I learned over the last 30 odd years in business, or an idea from a book I’m reading or listening to. Then I write… Continue reading My Content Marketing and Brand Building Strategy for 2020
Start With Why-Is Simon Sinek Mistaken?
Reading “Start With Why” by Simon Sinek at the moment and am struggling a little bit. I am only half way through and hope I can accept, or reconcile, the hypothesis put forward by Sinek. His proposition is that people do not buy what you do, they buy why you do it. He points to… Continue reading Start With Why-Is Simon Sinek Mistaken?