Category: Small Business

Reminder to self-don’t forget these 2 business tips

It’s easy to forget these 2 tips when you are running a business. Firstly, fish where the fish are. It is easy to fall into the trap of trying to be all things to all men. To think that broadening the number of places where you seek to find leads, customers, clients is a good… Continue reading Reminder to self-don’t forget these 2 business tips

Social media marketing for your small business-beware social media vanity metrics

I am rethinking my approach to social media marketing and the amount of time I spend on it. Since the beginning of the year I have been looking at ways to cut it back. I have wondered about the effect that this might have on my business. Twitter is a good case in point. Even… Continue reading Social media marketing for your small business-beware social media vanity metrics

Starting your own business, entrepreneurship-the curse of knowledge

I started my first business when I was 23. I have been involved in many businesses over the last 36 years. There is a lot of stuff I take for granted, and assume that others know, too. This is any easy mistake to make. But no matter what sphere of activity you might be engaged… Continue reading Starting your own business, entrepreneurship-the curse of knowledge

I published this audiobook 12 days ago and have been stunned by the sales

On 22nd December 2021 I published my fourth book on the Audible audiobook platform owned by Amazon. I have been pleasantly surprised, bordering on stunned, by how well the book is selling. Today, the 3rd January 2022, I have sold 15 audiobooks. This is in excess of 1 audiobook per day-an average of 1.25 books… Continue reading I published this audiobook 12 days ago and have been stunned by the sales

Short form video and more efficient small business marketing

I am a big devotee of efficiency. I am constantly looking for ways to do tasks incrementally more efficiently.      Short form video is a good example of what I am talking about. I can make a video on my mobile phone of 60 seconds or less. Then I can post that piece of content on… Continue reading Short form video and more efficient small business marketing

Reviving my podcast for 2022-going deep, not wide

In 2019 I started a podcast. I uploaded a number of episodes but other things in my business and life took my attention and precedence, and I neglected the podcast. I am reviving it now and hoping to grow it into something of substantial value for me, my brand and my business in 2022. You… Continue reading Reviving my podcast for 2022-going deep, not wide

6th day of December has a special place in my heart and mind

The 6th day of December has a special place in my heart and mind. For it was on the 6th December 1986 that I embarked on the journey of being a small business builder and owner. Myself and my brother, Pat, opened a closed up shop at Hart’s Corner, Glasnevin on that day. I have… Continue reading 6th day of December has a special place in my heart and mind

The powerful tool of story in your small business marketing

I was reminded again yesterday, while listening to a podcast, of the power of story. I had never entirely forgotten but the reminder was valuable. At its simplest a story needs three things: a character a goal/desire obstacles You could get more specific and granular but if you only remember these three things about story… Continue reading The powerful tool of story in your small business marketing