It’s easy to forget these 2 tips when you are running a business.
Firstly, fish where the fish are. It is easy to fall into the trap of trying to be all things to all men. To think that broadening the number of places where you seek to find leads, customers, clients is a good idea.
It can be a distracting waste of time. If you know where the fish are-your type of fish-why not fish there?
Unless you have emptied the pool entirely. And that’s unlikely, unless you are fishing in an extremely small pool.
Secondly, stick with what works. And do more of it.
It is easy to fall into the trap of creating new products and services. Maybe you should stick with the product or service you already have, assuming it is tried and tested. And stick to the knitting.
Don’t get me wrong: there is no problem broadening your horizons, your appeal, your product offering.
But don’t broaden at the expense of fishing where the fish are. And doing more of what works.