A valuable reminder at Berlin airport about effective communication

At Berlin airport this week, whilst waiting around for our plane back to Dublin from Germany, I was reminded of the value of clear communication. There was a ground support worker-he may have had some type of supervisory role-who I watched in action for some time. He had a tremendous range of hand signals with… Continue reading A valuable reminder at Berlin airport about effective communication

Speculating in a hotel bar in Berlin airport

I could not help speculating last night in the hotel bar at the Brandenburg airport in Berlin. There was a guy there who was having a beer and engaging in animated conversation, in English, with what I presume were work colleagues. He was talking about sales and how sales were going so far in June,… Continue reading Speculating in a hotel bar in Berlin airport

Replying to every email in my inbox-a rethink is necessary

I have always taken pride in replying to all emails sent to me.  Even if the reply was to advise that I was unable to help. I saw it as a basic professional courtesy. But I am beginning to rethink the situation. What if you have advised a person repeatedly what the process is, at… Continue reading Replying to every email in my inbox-a rethink is necessary

Why I don’t answer questions on TikTok

When it comes to social media marketing, and any type of marketing for that matter, you are always looking for engagement. Why? Because it is a feedback loop that tells you what you have published resonates with your audience. You were not screaming into a void. You did not get the message to market connection… Continue reading Why I don’t answer questions on TikTok

Understanding the environment in which your small business operates

Instagram is a powerful social media tool for business development and growth. There is something about the platform that is perceived as less threatening than the likes of Twitter. And my experience of acquiring new, high-quality clients from Instagram as opposed to the waste of time and anger that is Twitter forces me to spend… Continue reading Understanding the environment in which your small business operates