Small Business – Page 18

Piles of green, cardboard, pocket folder files

On the table in his room sits piles and piles of green, cardboard, pocket folder files. When he started the small, sole practice nine years ago the table was completely bare and clean. He did not even use this room back then, preferring to sit in the front room which afforded a view of the… Continue reading Piles of green, cardboard, pocket folder files

AIB cash services, political opportunism, management obligations deferred

AIB have reversed their decision to do away with some seventy automated teller machines and cease providing cash services in various rural towns. The decision to row back on their original decision was prompted by a backlash from some of the general public and politicians looking to safeguard votes and protect their base. This is… Continue reading AIB cash services, political opportunism, management obligations deferred

Why I do not take calls and insist on emails

The critically important thing is the space between the issue or proposal and the response. The issue might be something that crops up in a conveyance, it might be a proposal to settle a dispute, it might be a complaint or question. It is immaterial. The important step is to ensure you have space between… Continue reading Why I do not take calls and insist on emails

Too late for content marketing for small service based businesses?

It’s too late. In response to a video of mine on Instagram encouraging small business owners, especially service providers, to embrace the power of content marketing a commenter claimed that it was too late for that now, as all businesses had great content now, or words to that effect. This is not true. Not even… Continue reading Too late for content marketing for small service based businesses?

The manifest unfairness of Google business reviews from random strangers

After an excellent run of 5-star reviews on Google Business I was disappointed to see a 1 star review yesterday. Reviews for any small business are of vital importance. They are an important piece of social proof which will influence others when they are checking your business out. When I looked more closely at the… Continue reading The manifest unfairness of Google business reviews from random strangers

Small business owner or want to start a business? Akimbo is a podcast worth your attention

Are you a small business owner? Have you an ambition to start your own business? Or are you an artist who wants to share your art with the world? I recommend you listen to a podcast called Akimbo, by Seth Godin. It’s completely free and the ideas he shares for small business owners or anyone… Continue reading Small business owner or want to start a business? Akimbo is a podcast worth your attention

Flashbacks from the filling station

One of the girls was leaving the office yesterday and we decided we would go out for lunch to mark her last day. We strolled up the street from my office in Enfield to the Bridge House bar and restaurant on the west side of the village. The business adjacent to the Bridge House is… Continue reading Flashbacks from the filling station

Maximising efficiency in marketing your small business and brand

I’m a great believer in, and fan, of efficiency, especially in respect of the marketing of my business and brand. When you are small, with a limited budget, you must work harder and smarter than bigger competitors. Or else. So, I am always looking for ways to get multiple uses out of a piece of… Continue reading Maximising efficiency in marketing your small business and brand

Exploiting a gap in the information provision business

I have learned that there is a good living to be made in catering to the gap between information that is widely and freely available and a person’s unwillingness or inability to carry out a bit of basic research. For example, I am frequently asked questions on Instagram or YouTube which could be easily answered… Continue reading Exploiting a gap in the information provision business