It is manifestly obvious to me that Shorts videos on YouTube perform exceedingly well. By comparison with the time and effort that needs to go into a long form video YouTube shorts provide a great strategy for growing a brand online quickly. Even old, average short videos of mine perform disproportionately well versus my regular,… Continue reading YouTube shorts offer significant opportunities for online brand building
Category: Video Marketing
Why vlog?
Why vlog? Connection. Or more accurately, more points of connection. If an ordinary video provides connection between you and a viewer, and it does, then a vlog, filmed often over the course of a day, offers more points of connection. In my case these connections would include feeding the small birds around my home, baking,… Continue reading Why vlog?
Practicing and gaining experience with the camera
Sometimes I will make a video just to get the practice of using the camera. Using the camera might seem like an easy thing to do-just point and shoot-but you need to be pointing and shooting in the right direction and from different perspectives to make things interesting for the viewer. And that choice of… Continue reading Practicing and gaining experience with the camera
Monetising my YouTube channel with Patreon or YouTube membership
I often think about using Patreon or YouTube membership to provide an income stream from my YouTube channel. I have looked into both to see which is better, more advisable and what are the differences. It would be a big step for me, however, to put some sort of barrier or friction around my YouTube… Continue reading Monetising my YouTube channel with Patreon or YouTube membership
A surprising trend in YouTube viewing habits
Some top executive in YouTube has made a lot of noise recently about a surprising trend to do with YouTube. A surprisingly large, and increasing, number of people are watching YouTube videos on their televisions. Not on computers or smart phones or iPad devices but on their home tv. In fact, nearly half (45% of… Continue reading A surprising trend in YouTube viewing habits
The power of online video (again)
I have written about the power of online video many times in the past. I must write about it again today for two gentlemen drove from Donegal this week to see me in a consultation. When I asked them why did the come so far, were there no solicitors in Donegal they told me that… Continue reading The power of online video (again)
Not losing sight of the original purpose of my YouTube channel
It is easy for me to produce all sorts of video content for my YouTube channel. And I have now reached 27,000 subscribers on the channel having only recently reached 25,000. I am aware that much of the content I publish may have little or no benefit for my business, which is the whole purpose… Continue reading Not losing sight of the original purpose of my YouTube channel
Transactional versus relational YouTube channels
I watched a good video yesterday by Katie Steckly on YouTube. She explains the difference between a transactional YouTube channel and a relational one and the best way, in her view, to transition from the former to the latter. The widely accepted wisdom is to use a strategy which is in use in Hollywood for… Continue reading Transactional versus relational YouTube channels
My YouTube channel has taken off (and I’m not sure why)
I am not sure why my YouTube channel has experienced such a spell of growth as it has in the last month or so. To put the growth in context, in December I was growing at a rate of 200-300 new subscribers every 28 days. In the last 28 days, however, I have gained 1,600… Continue reading My YouTube channel has taken off (and I’m not sure why)
My video about the Kyle Hayes case went
My video about the Kyle Hates criminal case in Limerick went viral yesterday. I posted it yesterday morning on TikTok and YouTube, amongst other sites, and it has, 24 hours later, been viewed 272,800 times on TikTok and 22,000 times on YouTube. It has also been viewed by thousands of Instagram and Facebook account holders.… Continue reading My video about the Kyle Hayes case went