It would be easy for me to be put off my stride by unpleasant, sneering comments on my YouTube channel, and let those comments determine or influence how I make my videos. But it is something I must guard against and ensure it does not happen. Because for every smart alec, sneering comment there are… Continue reading Smart alec comments will be ignored
Category: Video Marketing
The comments online about the Nikita Hand/Conor McGregor case
Some of the comments on my YouTube channel in relation to the Conor McGregor case have been shocking. What surprises me, however, is that a good number of the appalling comments are from women. I would have thought that chauvinism and misogyny could explain the appalling, gross, invasive comments from men. But the comments from… Continue reading The comments online about the Nikita Hand/Conor McGregor case
Populist videos versus the more obscure
I am getting a lot of mileage out of my coverage of the Conor McGregor/Nikita Hand civil trial in the High Court. The viewing figures, engagement, comments are off the charts by comparison with my usual videos. But I need to figure out if these types of videos are of practical benefit to me and… Continue reading Populist videos versus the more obscure
The Conor McGregor Trial
Covering the Conor McGregor trial is time consuming but probably worth it. My YouTube channel is hopping and the views, comments, likes, engagement for the videos covering the trial have been exceptional. There is a massive appetite for this stuff. It is an opportunity for me to further grow my channel and expand my channel’s… Continue reading The Conor McGregor Trial
2 new video ideas
I have noticed, not for the first time, that reply videos on TikTok perform tremendously well. They obviously get a great deal of respect and importance from TikTok so that they are shown to greater numbers of people. I did a few last week when I succumbed to the temptation to actually reply to some… Continue reading 2 new video ideas
I reached 35,000 YouTube subscribers yesterday
I reached 35,000 YouTube subscribers over the weekend. This is a metric that I keep a close eye on, and I admit to taking some pride in reaching this figure. Leaving aside the pride, however, my YouTube channel has played such a pivotal role in the growth of my solicitor’s practice and my personal brand… Continue reading I reached 35,000 YouTube subscribers yesterday
Playing to the gallery
When I make videos I can play to the gallery, if I choose. But it is not the smartest approach for me or my business. What I am referring to is making a video that I know, because it is about a ‘hot’ or topical issue, will generate a lot of views and comments. Multiples… Continue reading Playing to the gallery
Video making experimentation
I’m experimenting a little at the moment with my video creation. I have always done this, trying different things. Now I am expanding a little further and trying to broaden my repertoire of videos. I sometimes have this fantasy of making such good videos from a production and cinematography perspective, whilst at the same time… Continue reading Video making experimentation
The surprising reach of video
I had a meeting last week with an elderly gentleman who wanted to make a couple of small changes in his will. I had taken his instructions and one of the girls was just doing the necessary and printing it off for signing. “I see you bought a property in Cork”, he said. This stunned… Continue reading The surprising reach of video
I bought a teleprompter
I bought a teleprompter online this week. I have written many times about the central role that video plays in the growth of my business. The teleprompter will allow me to make one particular type of video in an incredibly efficient way. It will ensure that when I am delivering some information type video I… Continue reading I bought a teleprompter