It takes me, on average, 5 minutes to make a video. The video will be about some legal principle, case, or issue. Or it might be some observation I can offer about starting or running a business. Or it might even be on some political topic such as the criminal Donald J. Trump. Anyway, that… Continue reading One piece of content
Category: Digital Marketing
The European Union’s Digital Services Act (DSA)-an important piece of legislation?
Karlin Lillington, in the Irish Times today, is opining that the European Union’s Digital Services Act (DSA) came into effect last week and is one of the most important pieces of legislation you “never heard of”. I have a strong interest in digital services, having built my business on the platforms provided by digital service… Continue reading The European Union’s Digital Services Act (DSA)-an important piece of legislation?
Email or podcast?
I am constantly mulling over and thinking about the areas of marketing in which I should concentrate my time and attention. I am trying to develop my podcast, the Irish law and small business podcast, and intend giving it more serious attention in the future. But I have neglected my email marketing and feel bad… Continue reading Email or podcast?
Being misunderstood is still worthwhile
It’s only when you put something into the world expressing an opinion or making an argument that you realise how others can misunderstand what you are saying. Often this misunderstanding is born out of a particular view of the world or section of society and a rush to attribute the opposite view to you. Or… Continue reading Being misunderstood is still worthwhile
An underused tactic to build a tribe
The temptation if you are trying to generate queries and clients online is to try to appeal to the broadest range of people possible. This is a mistake. You cannot be all things to all people. If you appeal to everyone you appeal to no-one. An underused tactic is not to worry about everyone when… Continue reading An underused tactic to build a tribe
If I was starting my solicitor’s practice now
If I was starting my solicitor’s practice in 2023 I would make it my business to learn about making videos. It would make not one jot of difference whether I used my mobile phone or an iPad (or similar device) or a relatively inexpensive vlogging camera or a top end camera. I would make it… Continue reading If I was starting my solicitor’s practice now
Facebook beats Instagram like a rented mule
Over the last few months, I have discovered, and written about, how powerful and influential Facebook remains for anyone trying to promote their business or brand. Facebook is significantly underrated and overlooked because it is not new or recent or perceived as hot. But the fact of the matter is Facebook is still one of… Continue reading Facebook beats Instagram like a rented mule
My copycat Instagram accounts
My Instagram account has been the target of scammers in the last few months. The scammer sets up an account with a home page that looks like mine and contacts Instagram users with offers of a second income or massive profits from cryptocurrency. I get lots of direct messages every day from people contacting me… Continue reading My copycat Instagram accounts
The engagement on this Facebook post (after only 24 hours) is remarkable
I shared a video on Facebook yesterday about Pepper Finance being granted a repossession order in respect of 3 houses from borrowers who were unable to repay all their loans. The video has now (24 hours later) 603 likes, 102 comments, and has been shared by Facebook users 43 times. 24 hours later. This is… Continue reading The engagement on this Facebook post (after only 24 hours) is remarkable
Content distribution-my important daily task
One of the most important tasks I carry out on a daily basis in relation to my solicitor’s practice is what I call “content distribution”. I have made so much content-blog posts and videos-over the last ten years or so that I am never stuck for something to share online and I have a daily… Continue reading Content distribution-my important daily task