storytelling – Terry Gorry

Stories and storytelling-what is the point?

Stories are a way we give meaning to our activity and life. We can choose the stories we tell ourselves, and it is vitally important that we choose the right one. Take three men working on a construction site laying blocks. One guy says he is a blocklayer. One guy says he is building a… Continue reading Stories and storytelling-what is the point?

Storytelling-the final part in the communication jigsaw

The final part in the jigsaw of superb communication is storytelling. Remember, communication starts with a paradigm shift of recognising that communication is not about what you want to say, but about what your audience, no matter how large or small, needs to hear. To ascertain what they need to hear you engage in active,… Continue reading Storytelling-the final part in the communication jigsaw

Crashing my drone and recognising the story opportunity

I wrote a few short weeks ago about buying a drone. I then published a video on my YouTube channel covering the same topic. But no sooner had I hit the publish button when I crashed and lost the drone in the River Boyne. I wrote about this yesterday on this blog. I was tremendously… Continue reading Crashing my drone and recognising the story opportunity

Vlogging and storytelling

I’m fascinated with this idea of making better vlogs using storytelling. Finding a story that is interesting or entertaining or which will hook and retain a viewer in one’s ordinary, everyday life. There must be a story, no matter how trivial or apparently inconsequential. And I want it to have 3 acts, as in the… Continue reading Vlogging and storytelling

Making better stories

I wrote a blog post yesterday about buying a drone. I took it out and made the first short video: just a drone shot of around our house. I like making videos and intend growing my YouTube channel as much as possible. But I have thought, too, about the business case for my drone purchase.… Continue reading Making better stories

How to tell an engaging story

I’m a firm believer in the power of stories. Stories are vitally important tools which allow you to build a brand, spread an idea, persuade, influence, build a tribe, sell, grow a business. And much more. But telling stories is not as easy as it might at first appear. For a story to engage a… Continue reading How to tell an engaging story

The powerful tool of story in your small business marketing

I was reminded again yesterday, while listening to a podcast, of the power of story. I had never entirely forgotten but the reminder was valuable. At its simplest a story needs three things: a character a goal/desire obstacles You could get more specific and granular but if you only remember these three things about story… Continue reading The powerful tool of story in your small business marketing

Boris Johnson descends into the particular-a consummate communicator and storyteller

When Boris Johnson was released from hospital this week he showed how good a communicator he is by descending into the particulars. What I mean by this is that he did not merely thank the NHS for saving his life and looking after him. No, he went further and identified the two individuals, one from… Continue reading Boris Johnson descends into the particular-a consummate communicator and storyteller

Whoever has the best story wins

I have written many times in the past about the value and effectiveness of story in marketing a business. You only need to look at Apple, for example, as company who have sold products in a wide range of industries based on the Apple story and what Apple purports to stand for. What other company… Continue reading Whoever has the best story wins