Category: Online Marketing

Why You Need a Strong Questioning Filter When Consuming Digital Marketing Advice

I listen to a lot of podcasts, most of which are concerned with online marketing. The vast majority  are of limited value, but there are some notable exceptions. And within those exceptions you need to apply a certain personalised filter to extract value for your particular circumstances. Let me give you one example.  Today I… Continue reading Why You Need a Strong Questioning Filter When Consuming Digital Marketing Advice

The power of video to connect-a stunning example on a Friday in Enfield

I was standing at the pedestrian crossing at the Johnstown Road/Main Road junction in Enfield on Friday just gone.  I was waiting for the pedestrian light to turn green as I needed to get down to the post office before my next consultation. It was around 2.15 pm or thereabouts and there was a white… Continue reading The power of video to connect-a stunning example on a Friday in Enfield

My Content Marketing and Brand Building Strategy for 2020

It all starts with an idea or an observation. The observation could be a change in the law, a decided case in the WRC or civil courts, a social change, something I learned over the last 30 odd years in business, or an idea from a book I’m reading or listening to. Then I write… Continue reading My Content Marketing and Brand Building Strategy for 2020

Dennis Yu, the 1 Minute Video and Facebook Ads

Dennis Yu, who I came across again recently, is known as the $1 per day Facebook ads guy. But it is obvious that he knows his stuff and has a genuinely interesting approach to advertising on Facebook and the other social media networks. He suggests a 3 x 3 grid of 9 videos, each of… Continue reading Dennis Yu, the 1 Minute Video and Facebook Ads

A Surprising Lesson from an Analysis of My Website Traffic from the Top Social Media Sites

What is the best social media site for a small business owner? What does ‘best’ even mean? How do you define best? Is it the social media site that gives you and your business the most engagement? The most traffic? The most leads? The most gravitas to your brand? The most awareness? I have just… Continue reading A Surprising Lesson from an Analysis of My Website Traffic from the Top Social Media Sites

Things I Will Unhesitatingly Spend Money on Every Day

Are there things in your life that you would never hesitate to spend on? Leaving aside the basic needs of food, shelter, security there are some things that I spend money on every day or week. And I do so without question, unhesitatingly. What are they? Books I never hesitate to spend on books. I… Continue reading Things I Will Unhesitatingly Spend Money on Every Day

How to Use YouTube to Build Your Brand-Real Lessons from the Trenches

Have you read the blog post I wrote recently about substance over form in your marketing? About the value of authenticity and ‘keeping it real’ rather than having an unhealthy preoccupation with your own ephemeral, surface image when promoting your brand or content? (Substance over form in your marketing-the value of authenticity and choosing cattle… Continue reading How to Use YouTube to Build Your Brand-Real Lessons from the Trenches

Substance over form in your marketing-the value of authenticity and choosing cattle over hat

I had just come back from a Sunday morning run at the time of the Maria Bailey hotel swing fall case controversy when I made a video about the matter. My video sought to extract some lessons from the whole affair; not political or public relations lessons but legal lessons based on the principles of… Continue reading Substance over form in your marketing-the value of authenticity and choosing cattle over hat

Marketing your small business-the benefit of being interesting

I have studied the art and science of copywriting over the last five years, or thereabouts. Copywriting, to define it simply, is the skill of writing words that persuade the reader to do something; it could be to change their mind, take a certain action, buy something. I have read books by the greats of… Continue reading Marketing your small business-the benefit of being interesting