I had a flashback moment when we passed a little parade of shops in Mullingar. One of the shops was a small bicycle shop. I had a clear memory of walking into that shop a few years ago with an A5 leaflet/flyer I had spent hours carefully crafting. I was trying to sell websites to… Continue reading Selling websites in Mullingar (flashback)
Tag: copywriting
How this 39 second video works so effectively
I made a 39 second video recently which packs a punch and does a great deal of heavy lifting for me. It follows a certain formula I use when making a particular type of video. Let me explain. I have previously written about the video formula which involves 3 steps: When I was I believe… Continue reading How this 39 second video works so effectively
Marketing your small business-the benefit of being interesting
I have studied the art and science of copywriting over the last five years, or thereabouts. Copywriting, to define it simply, is the skill of writing words that persuade the reader to do something; it could be to change their mind, take a certain action, buy something. I have read books by the greats of… Continue reading Marketing your small business-the benefit of being interesting