Heading for 25,000 subscribers on YouTube

My YouTube channel is heading for 25,000 subscribers in the near future, touch wood. And it will be an achievement that I never thought I would see. In fact, I never even thought about setting such a target in 2010 or 2011 when I uploaded my first video to YouTube. The journey to this point,… Continue reading Heading for 25,000 subscribers on YouTube

My YouTube poll for content direction Part 2

The latest figures in my YouTube poll are as follows: Videos about law: 53% Videos about small business: 17% Vlogs: 10% Commentary/topical/political: 20% I will continue to monitor the poll results but there appears to be a clear, consistent trend to which I will have to pay close attention. Let’s wait and see for now,… Continue reading My YouTube poll for content direction Part 2

Small business marketing is about making choices about your time

When you are a small business owner and you are doing your own marketing your time is valuable and limited. Therefore, you must make decisions as to where to allocate your time in the most efficient and effective way. This involves choosing one social media site over another-for example, are you better off making posts/tweets… Continue reading Small business marketing is about making choices about your time

The key to successful content marketing-this bird photographer gets it

I started following a guy-Simon d’Entremont- on YouTube recently, whose channel deals with photography and bird photography. The quality of his videos is of such high quality that it did not surprise me to find that he has built a community of 155,000 YouTube subscribers in a relatively short period of time. If you check… Continue reading The key to successful content marketing-this bird photographer gets it

My long form video experiment on YouTube seeks to exploit the ‘binge watch’ phenomenon

I am trying something new on my YouTube channel today. I am going to upload an extra-long video-up to 1 hour or thereabouts-to see how it performs. And the great thing about this particular tactic is I do not have to make any new content, or only an extremely small piece of new content. What… Continue reading My long form video experiment on YouTube seeks to exploit the ‘binge watch’ phenomenon